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So far Atak Interactive has created 5 blog entries.

CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities with prospective and future customers. When properly implemented, it not only protects your business from incurring hefty fines, but also [...]

By |2021-06-15T15:55:21+00:00June 15th, 2021|Email Best Practices|Comments Off on CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

Affiliate marketing partnerships can help your business get in front of your ideal audience – but without email suppression list management, you may be putting both your business and the affiliate at risk for hefty fines. Between varying CRMs, encryption, and mutual trust, a lot can get in the way of maintaining clean email [...]

By |2021-05-20T21:55:20+00:00May 20th, 2021|Email Marketing|Comments Off on Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]

By |2021-05-20T22:05:01+00:00April 21st, 2021|UnsubCentral, Email Marketing, Opt-Out Management, Uncategorized|Comments Off on One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

Why Data Encryption in Email Unsubscribes is Important

Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important to your email marketing campaigns is relatively straightforward. But some of the benefits that UnsubCentral provides, like data hashing and [...]

By |2021-05-20T22:01:57+00:00November 9th, 2020|Uncategorized|Comments Off on Why Data Encryption in Email Unsubscribes is Important

The CAN-SPAM Act: Staying Compliant in 2021

Can Violating CAN-SPAM get you in trouble?On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States.17 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act:Emailers must not email recipients [...]

By |2021-04-26T16:43:39+00:00June 2nd, 2020|Email Compliance|Comments Off on The CAN-SPAM Act: Staying Compliant in 2021