Atak

/Interactive

About Interactive

This author has not yet filled in any details.
So far Interactive has created 49 blog entries.

Time’s Up For Third-Party Cookies

For a long time, third-party cookies were the go-to choice for brands who wanted to drive personalized and targeted advertising campaigns. With rules and regulations around user data privacy starting to change, third—party cookies are a less and less reliable option when it comes to targeting prospective customers. But what’s the alternative? In this [...]

By |2021-12-21T20:22:09+00:00December 21st, 2021|Email Marketing, List Growth, Opt-Out Management|Comments Off on Time’s Up For Third-Party Cookies

7 Tips for Improved Email Compliance and Deliverability

No matter the size of your business, utilizing email marketing in your outbound strategy is a highly effective tool for increasing brand awareness and reaching your target audience. However, email, like any form of marketing, is heavily regulated, and approaching this vast realm requires diligence. For your strategy to be successful, you must follow [...]

By |2021-11-01T18:48:14+00:00October 29th, 2021|Email Best Practices, Email Compliance, List Scrubbing, Suppression Lists|Comments Off on 7 Tips for Improved Email Compliance and Deliverability

5 Ways to Use Suppression Lists to Improve Email Performance

When it comes to email marketing, understanding the groups that make up your audience is key. Because your target audience is composed of countless unique individuals, email marketers must make use of list management strategies that can optimize their email campaign performances. In other words, for a successful email marketing campaign to work at its [...]

By |2021-10-11T15:59:27+00:00October 11th, 2021|UnsubCentral, Email Compliance, Email Marketing, Suppression Lists|Comments Off on 5 Ways to Use Suppression Lists to Improve Email Performance

CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

The CAN-SPAM Act was created in 2003 to serve as a set of guidelines directing email marketing initiatives - compliance is necessary for. It also serves as a methodology for creating better relationships and opportunities with prospective and future customers. When properly implemented, it not only protects your business from incurring hefty fines, but also [...]

By |2021-06-15T15:55:21+00:00June 15th, 2021|Email Best Practices|Comments Off on CAN-SPAM Compliance Checklist: 4 Mandatory Tasks

Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

Affiliate marketing partnerships can help your business get in front of your ideal audience – but without email suppression list management, you may be putting both your business and the affiliate at risk for hefty fines. Between varying CRMs, encryption, and mutual trust, a lot can get in the way of maintaining clean email [...]

By |2021-05-20T21:55:20+00:00May 20th, 2021|Email Marketing|Comments Off on Email Suppression List Management: What Makes Great Affiliate Marketing Partnerships

One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

When customers remove themselves from email lists, they may appear to be lost – in fact, this is just another stage of their customer experience, one that can be remedied through a one-click unsubscribe or auto-populate unsubscribe page. Consider the perspective of a customer and the reasons they might want to opt-out of your [...]

By |2021-05-20T22:05:01+00:00April 21st, 2021|UnsubCentral, Email Marketing, Opt-Out Management, Uncategorized|Comments Off on One-Click Unsubscribe vs. Auto-Populate Unsubscribe Pages: What You Need to Know

Why Data Encryption in Email Unsubscribes is Important

Clicking an unsubscribe button on an email is easy to understand. But what does data encryption and hashing have to do with unsubscribes, and why should you care? Understanding why acknowledging unsubscribes is important to your email marketing campaigns is relatively straightforward. But some of the benefits that UnsubCentral provides, like data hashing and [...]

By |2021-05-20T22:01:57+00:00November 9th, 2020|Uncategorized|Comments Off on Why Data Encryption in Email Unsubscribes is Important

Expectations for Unsubscribing from a Marketing Program

What's Your Expectation Expectations for unsubscribing are critical to manage when it comes to email compliance. The CAN-SPAM Act was signed into law at the end of 2003 with the intent of controlling unwanted emails. Without high-end spam filters or any sort of government oversight at that time, web users had a sense that [...]

By |2020-10-26T20:16:03+00:00October 26th, 2020|Email Best Practices, Email Marketing, Opt-Out Management|Comments Off on Expectations for Unsubscribing from a Marketing Program