Yearly Archives: 2020

/2020

Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Opt-Out Supression Services An unsubscribe ecosystem is only as good as the number of tech stacks it can communicate with. UnsubCentral is pleased to launch its latest integration with Sendgrid, one among dozens in our growing list of ESPs. UnsubCentral’s mission is to offer companies a simple, fast, and centralized solution for managing unsubscribe [...]

By |2020-09-14T20:56:09+00:00September 14th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Opt-Out Suppression Services – Sendgrid: Now Integrated with UnsubCentral

Phone Number Suppression

Any good unsubscribe compliance strategy needs to do more than just suppression – it has to be adaptive to every way that you reach out to customers. While we see this most often in email marketing campaigns, by no means is it limited to that medium. What suppression strategies do you have in place for [...]

By |2020-08-27T04:53:39+00:00August 27th, 2020|Phone Number Suppression, UnsubCentral, Opt-Out Management, Suppression Lists|Comments Off on Phone Number Suppression

Managing Email Marketing Affiliates: In-House or Outsource?

Managing Email Marketing Affiliates: Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email. Some advertisers find affiliate [...]

By |2020-09-02T14:34:18+00:00August 17th, 2020|Affiliate Marketing|Comments Off on Managing Email Marketing Affiliates: In-House or Outsource?

Compare or Suppress Emails, Phone Numbers, or Any Other Data

Scrubbing Data is Easier Than Ever with Unsub Defender Unsubscribe compliance takes many forms. With a large variety of methods to reach out to people, whether that be through email, phone, or physical address, there are plenty of ways to reach out to your target demographic. Because of this, there are an equal number [...]

By |2020-09-08T21:21:18+00:00July 14th, 2020|UnsubCentral, Email Compliance|Comments Off on Compare or Suppress Emails, Phone Numbers, or Any Other Data

Email Compliance Tool for Corporate Environments

Factoring in Human Error: A New Tool in Email Compliance UnsubCentral offers a variety of tools to help ensure compliance through data centralization and reporting. We’re pleased to announce our latest development in suppression: the outbound email filtering tool. You may already be familiar with our Outlook email compliance tool. By uploading your nonmailable [...]

By |2020-06-24T21:44:20+00:00June 24th, 2020|UnsubCentral, Email Compliance|Comments Off on Email Compliance Tool for Corporate Environments

4 Ways Your Email Suppression Lists Can Help You Reduce Costs

For price-conscious shoppers, Black Friday and Cyber Monday are practically holidays themselves. They’re big days for consumers, and they’re big days for email marketers too. After all, whether people shop online or brave the crowds, the first place they look for a deal is their email inbox. In fact, email is the channel consumers [...]

By |2020-09-02T17:57:41+00:00June 16th, 2020|Affiliate Marketing, Suppression Lists|Comments Off on 4 Ways Your Email Suppression Lists Can Help You Reduce Costs

The CAN-SPAM Act: Staying Compliant in 2020

Can Violating CAN-SPAM get you in trouble? On December 16, 2003, the CAN-SPAM Act was passed, making this the 17th anniversary of email compliance in the United States. 17 years is practically an eternity in internet time, so to refresh your memory, here are just a few requirements posed by the CAN-SPAM Act: Emailers [...]

By |2020-06-02T22:22:57+00:00June 2nd, 2020|Email Compliance|Comments Off on The CAN-SPAM Act: Staying Compliant in 2020

How Database Flexibility Helps Retain Customers

The job of a marketer doesn’t end once you’ve gotten a customer to opt-in to communications. Customers want to be heard just as much as you want your message to be heard by them. While your messaging will change and evolve, your customers’ needs and wants will change as well. Unfortunately, this also means [...]

By |2020-05-26T18:43:05+00:00May 26th, 2020|Email Compliance, Opt-Out Management|Comments Off on How Database Flexibility Helps Retain Customers

Give Your Customers Control with an UnsubCentral Preference Center

Customer interactions drive a company’s marketing strategy. Whether it’s in the form of emails, special offers, texts, or phone calls, the way you communicate with your customer base is hugely important. But so are unsubscribe requests, which need to be honored and fulfilled with no waiting around. A preference center can give you and your [...]

By |2020-04-15T16:45:37+00:00April 15th, 2020|Preference Centers, Email Marketing|Comments Off on Give Your Customers Control with an UnsubCentral Preference Center

How Open Data and Automated List Suppression Increase Email Marketing Success

Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. Now, that’s the goal, but what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience? It’s critical for marketers to understand not only who is engaging [...]

By |2020-04-08T19:46:21+00:00April 8th, 2020|Email Marketing, Opt-Out Management|Comments Off on How Open Data and Automated List Suppression Increase Email Marketing Success