Monthly Archives: July 2018

//July

Don’t just manage unsubscribe rates, manage email unsubscribers too.

A recent post over at the Marketo blog gives email marketers expert advice for getting a handle on rising unsubscribe rates. If you’re looking for a way to lower your unsubscribe rates, the post recommends doing the following: Increasing the relevance of content with additional email list segmentation Personalizing your email content [...]

By | 2018-07-17T14:41:07+00:00 July 17th, 2018|Opt-Out Management|Comments Off on Don’t just manage unsubscribe rates, manage email unsubscribers too.