So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.
1. Personalize Your Email
If I get an email from a company and it’s not addressed to me, I don’t feel special. If I don’t feel special, I’m not reading your email. Customers want to be wooed, but that doesn’t mean act like a playboy. Show some sincerity, call them by name, or offer them 20% off that pair of jeans that’s been sitting in their shopping cart for a month. Leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
2. Make It Beautiful
Everyone knows the must-be-exhausted adage, “don’t judge a book by it’s cover.” But with the hundreds of emails your customers receive on a weekly basis, you genuinely only have a split second to make a good impression. It’s not just about content, it’s about looks too. So give your emails a hand so they can shine like breathtaking marketing diamonds. For a glitzy glimmering inspiration check out these dazzling email possibilities from Litmus.
3. Think Smarketing
Writing engaging content and creating emails that are pleasing to the eye are steps in the right direction, but if you don’t know who you’re writing to and don’t have a plan to meet their needs, your hard work isn’t going to achieve your goals. Knowing your goals can be the first step in figuring out what message you need to convey. What kind of conversion are you trying to generate? Do you want shares, click-throughs, purchases?
The best way to accomplish any of these goals is to give people the content they’re craving. Think about employing a preference center or surveys in order to segment your customers to send them the content most effective at catching their fancy.
Hopefully these tips will help you with your next email campaigns so that you can focus your time on other marketing tasks. If you need help figuring out how to best implement a preference center, feel free to contact us at firstname.lastname@example.org and one of our Account Executives will be happy to help!