Monthly Archives: November 2015

//November

Co-Marketing with Email Partners: How to Choose the Right Brands

Right now most email marketers are knee-deep in holiday campaigns: Black Friday, Cyber Monday, Green Monday, Super Saturday… But the New Year will be here before you know it, and you’ll want strong numbers to maintain the momentum you built in Q4. So how’s this for a fresh idea? Consider adding a co-marketing email [...]

By |2019-11-19T03:22:43+00:00November 28th, 2015|Email Co-Marketing|Comments Off on Co-Marketing with Email Partners: How to Choose the Right Brands

Why Would You Use Multiple Email Service Providers?

We all agree that email is great. Now, let’s see how we can make a good thing better.  As email evolves, it continues to rank number one among all channels for digital marketers. But how can you take your highest performing channel and make it work even harder for you by diversifying your email service providers? [...]

By |2019-04-08T17:30:15+00:00November 24th, 2015|Email Programs|Comments Off on Why Would You Use Multiple Email Service Providers?

What Causes People to Convert?

We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject that could be discussed at length, here are some high points for you to think about.       Funnels Are you going after the right market? You’re on [...]

By |2017-07-12T01:54:48+00:00November 19th, 2015|Email Marketing|Comments Off on What Causes People to Convert?

Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

Email marketing metrics. Even if you’re pretty confident that you know you drill, some of your email partners and third-party affiliates may not. Share this list of email marketing metrics with anyone who’s using your name in their messages. And keep the lines of communication open, so you can make decisions and form strategies based [...]

By |2019-04-08T17:31:43+00:00November 13th, 2015|Email Acquisition, Email Marketing|Comments Off on Top 5 Marketing Metrics for Brands and Their Email Partners to Measure