Monthly Archives: February 2015

//February

Managing Email Marketing Affiliates: In-House or Outsource?

Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email. Some advertisers find affiliate partners by outsourcing relationship-building to [...]

By |2018-04-04T15:25:15+00:00February 17th, 2015|Affiliate Marketing|Comments Off on Managing Email Marketing Affiliates: In-House or Outsource?

How to Minimize Email Opt Outs for Your Brand and Your Affiliates

In the game of email marketing, quantity and quality are often at odds. Advertisers want to grow email reach and affiliates want to grow commissions—so deliverable addresses are at a premium. At the same time, brands don’t want to be seen as “that company” (the one sending unwanted messages). And affiliates don’t want to [...]

By |2019-04-08T17:54:27+00:00February 11th, 2015|Email Acquisition, Email Compliance, Email Marketing|Comments Off on How to Minimize Email Opt Outs for Your Brand and Your Affiliates