Top 5 Questions Asked During UnsubCentral Onboarding
As the holiday shopping season approaches and more and more companies are adding email acquisition marketing to their holiday marketing plan we thought it would be a good idea to answer a few of the more commonly asked questions prospective customers ask when they reach out to us.
How does your service work?
UnsubCentral acts as a central repository for all of your suppression files. We will create lists and groups for your various files including email opt-outs, customers, and newsletter subscribers. Then we will create keys for your affiliate partners that they can use to access our system and scrub their mailing list against your suppression file. We then return a clean file for them to use for the mailing as well as a link to your unsubscribe page which we use to collect any additional email opt-outs and add them to your list. When the next mailing is scheduled to occur the affiliate will use their key to scrub against the new updated file and the process repeats as long as you are mailing.
Additionally, we can set up automated collection of information from your ESP(s), customer database etc and add updates to UnsubCentral as well as push the updated list to your other systems.
How do we share the addresses with our affiliates? Is that encrypted?
You can allow affiliates access to your list a couple of ways. The best method to ensure the affiliate has scrubbed against your opt-out list is for them to upload their list to our system for scrubbing. Since we are a neutral party and don’t share information between the advertiser and the affiliate both parties can guarantee the security of their lists while making sure they are SPAM compliant. Advertisers can also allow affiliates to download a hashed or encrypted version of their list and use our free tool to scrub on their machine locally.
Do you host and collect the opt out page?
Yes, we actually prefer to host the opt-out page and collect unsubscribes in real time from that link. You have the option to use a generic opt-out and thank you page, customize the HTML to match your site, or something in between.
How much does it cost?
This is a great question. The price is determined primarily by two things; the size of your suppression files and the level of automation and services you require. To get more precise estimate please email [email protected] or call (615) 393-6716.
How quickly can we get up and running?
Depending on the requirements we can usually get most customers up and running within 5 business days, however, most are ready to go within 48 hours of receiving a signed contract.
For more information about our services or if you have questions we may not have answered here, please give us a call.
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