Canada’s Anti-Spam Legislation Goes into Effect Today
We shared our thoughts last month on what Canada’s new Anti-Spam Legislation really means for your email marketing program, and today is the day to put all of your prep work into action to mean CASL-compliant. In order to make sure that you have all of the information you need to remain compliant, let’s recap the law.
- Who does it affect?
Anybody that is sending consumer ail from within Canada or to a recipient in Canada.
- Who enforces CASL?
The Canadian Radio-Telivision and Telecommunications Commission, Competition Bureau and Office of the Privacy Commissioner.
- What does the law really regulate?
The most important part of CASL is that it requires sender’s obtain consent from recipients prior to sending, Additionally, senders must clearly identify themselves within the email (and any company the email is being sent on behalf of) and provide a valid opt out link.
- What does it mean for the publishers I am working with?
First and foremost, make sure your affiliates clearly understand the requirements of CASL. If they are emailing from within Canada, or to anybody located in Canada, they must have consent to be on their email list. Additionally, they will need to clearly identify themselves as well as the advertiser they are mailing on behalf of. Last, they should include opt out links for both the advertiser offer and their email list/ newsletter.
- What are the best resources to make sure I am informed on CASL requirements?
Is there anything we’ve missed? We’d love to hear your thoughts on CASL and how it is affecting your email marketing campaigns in the comments!