As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any marketing professional.

Here are some of the advantages of email marketing that you may have overlooked:

  • High ROI – Affiliate programs work on a pay-for-performance model. You only pay for those leads that convert to paid customers. Additionally, you set the amount paid out per affiliate sale, so your costs per sale are essentially fixed.
  • Trackable – Unlike branding campaigns on TV, radio, or print media you can track your affiliate sales back to a specific advertiser or campaign.
  • Large Network – Publishers today are very sophisticated and can deliver your message to a very segmented and targeted group of potential customers.
  • Easy to Manage – You don’t have to constantly evaluate keyword bid rates and effectiveness like PPC and you are not at the mercy of a search engine’s algorithm like SEO. You can select an advertiser network, create the offer, and let the publishers do the work of delivering your message.

Email affiliate marketing has changed quite a bit in the last 10 years and should be part of any smart marketing campaign.