Monthly Archives: June 2014

//June

UnsubCentral on the Road!

  UnsubCentral is headed on the road and we want to see you! We'll be headed to Seattle July 17-18 and then to New York to attend LeadsCon and Affiliate Summit from August 10 - 15. If you will be in either area, we'd love to connect with you. Reach out to your Account Manager [...]

By |2017-07-10T22:45:56+00:00June 26th, 2014|UnsubCentral|Comments Off on UnsubCentral on the Road!

Why You Should Add Affiliate Email Marketing as an Acquisition Channel

As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any [...]

By |2017-07-10T22:45:56+00:00June 24th, 2014|Email Acquisition, Email Marketing|Comments Off on Why You Should Add Affiliate Email Marketing as an Acquisition Channel

How to Easily Work with MD5 Hashed Email Addresses

  How to Easily Work with MD5 Hashed Email Addresses We’ve worked hard to offer you, and your partners a seamless solution for scrubbing all data encryption types against each other, no matter how they’re stored in UnsubCentral - plain-text, MD5 or SHA-256. We allow for scrubbing within the service for optimal tracking or a [...]

By |2017-07-10T22:45:56+00:00June 19th, 2014|UnsubCentral|Comments Off on How to Easily Work with MD5 Hashed Email Addresses

When and Where Seed Hits should be used in Email Marketing

When and Where Seed Hits should be used in Email Marketing While we at UnsubCentral always recommend the use of MD5 or SHA-256 encryption when sharing email addresses, we certainly understand that in some cases it is neccessary to share data in plain text format. In these cases, we recommend the use of seed hits [...]

By |2018-04-04T15:38:21+00:00June 16th, 2014|Email Programs|Comments Off on When and Where Seed Hits should be used in Email Marketing

What Else Can UnsubCentral Help My Company With?

What Else Can UnsubCentral Help My Company With? It’s tempting to look at UnsubCentral as a CAN-SPAM compliance tool, however, down here in Austin we like to think that we are more than that. While we absolutely help you with your compliance, we also offer full brand protection when it comes to third party customer [...]

By |2017-07-10T22:45:56+00:00June 12th, 2014|Email Acquisition, Email Marketing|Comments Off on What Else Can UnsubCentral Help My Company With?

Canada’s New Anti-Spam Legislation

What Canada's New Anti-Spam Legislation Means for your Email Marketing Campaigns CASL is scheduled to go into effect July 1, 2014. As we close in on the enforcement date we thought it would be a good idea to mention some of the more important pieces of the new law. There are three requirements when sending [...]

By |2017-07-10T22:45:56+00:00June 10th, 2014|Email Compliance|Comments Off on Canada’s New Anti-Spam Legislation

What Happens when CAN-SPAM is Enforced for Advertisers?

Five Cases where CAN-SPAM was Enforced for Advertisers You've likely heard the jokes about CAN-SPAM meaning you 'can' spam somebody. The law has been criticized over the years for it's moderate requirements and lack of enforcement. We, however, have seen and heard about many enforcements in unfortunate scenarios that have resulted in millions of dollars [...]

By |2017-07-10T22:45:56+00:00June 3rd, 2014|Email Marketing|Comments Off on What Happens when CAN-SPAM is Enforced for Advertisers?