The responsibility to provide an opt-out mechanism and to honor opt-out requests on all commercial email is not exclusive to bulk mailings. The requirements apply to one-to-one commercial email messages as well. In reality, one-to-one commercial emails are far more common than mass mailings to an email subscriber list. Your company’s sales team is likely sending a flood of commercial email every day.

• Checking in with old prospects to see if their needs have changed.
• Letting prospective customers know about new products and services.
• Informing prospects about price incentives to close business.

Email is an essential part of the process of doing business, and your company’s sales team couldn’t compete without it.

So how do you ensure that a member of your sales team doesn’t send a commercial email to a recipient that has requested not to receive such messaging from your company?

How do you manage opt-out requests from one-to-one emails without placing undue burden on members of your sales team?

UnsubCentral SalesForce Manager offers a non-intrusive, easy to implement solution that will allow your company to meet compliance requirements without disrupting the flow of sales activity.

1. When an email is sent, UnsubCentral will append a footer providing an opt-out mechanism, allowing recipients to request not to receive further commercial email.
2. Opt-out requests will automatically update your centralized suppression list hosted by UnsubCentral.
3. Emails sent to recipients who have previously opted-out via any commercial email channel will be returned to the sender notifying them of the recipient’s opt-out status.
4. If the message is not of a commercial nature, the sender can override the suppression by adding "BYPASS" to the subject header of the message.

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