UnsubCentral and LashBack to Present "CAN-SPAM Compliance, Reputation and Deliverability: What Affiliate Marketers Need to Know" at 2006 Affiliate Summit

UnsubCentral Supports FTC Report Stating that CAN-SPAM Has Established a Framework for Lawful Commercial Email

AUSTIN, Texas and SAINT LOUIS, MO - January 6, 2006 - UnsubCentral, the industry leader in email list suppression management solutions, and LashBack LLC, an email reputation provider, announced a co-sponsorship of an informative Happy Hour event at the 2006 Affiliate Summit in Las Vegas. The event takes place in the "Bronze Room" at Bally's Hotel and Casino from 6:30 p.m. to 8:00 p.m. PST on January 10, 2006.

During this event, Joshua Baer, CEO and founder of UnsubCentral, and Brandon Phillips, president of LashBack, will deliver a presentation entitled "CAN-SPAM Compliance, Your Reputation and Deliverability: What Affiliate Marketers Need to Know," from 6:50 p.m. to 7:30 p.m. Baer and Phillips will address the need for proper management of suppression lists and overall CAN-SPAM compliance in order to protect brand reputation and deliverability, citing the recent FTC report which states that CAN-SPAM has established a framework for lawful commercial email and that legitimate marketers are largely complying with it. Affiliate marketers will leave with the information they need to comply with CAN-SPAM, securely manage suppression list exchange and monitor suppression list management.

"UnsubCentral adamantly supports the findings in the recent FTC report," said Baer. "Together with LashBack, UnsubCentral is dedicated to educating affiliate marketers on the importance of CAN-SPAM compliance, establishing a good sending reputation and proper suppression list management. These concepts are crucial, not only to protect the viability of affiliate marketing, but also as part of the larger fight against spam and the efforts to protect ALL email marketing."

For more information about the sold out Affiliate Summit, please visit www.affiliatesummit.com. If you'd like to request a copy of the presentation, please contact the media contact listed below.

About LashBack
LashBack LLC is an email reputation provider focused on email unsubscribe. LashBack provides its UnsubSafe services to ISPs and anti-spam firms and provides unsubscribe reputation scores to leading email reputation providers. LashBack also provides unsubscribe monitoring services to email advertisers and senders. To learn more about LashBack, visit http://www.lashback.com.

About UnsubCentral
UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, ad networks, and affiliate networks. The Austin, Texas-based corporation offers solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with major affiliate networks and email service providers and reviewed by TRUSTe, the solutions ensure clients comply with the CAN-SPAM Act and data privacy requirements. For more information, please visit www.unsubcentral.com.

Media Contact:
Kathleen Bagley Formidoni
blast! PR for LashBack / UnsubCentral
919-833-9975 x.11
kathleen@blastpr.com