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Optimize Your Email Campaigns – Scrub Your Lists

If you're running email offers across multiple parties or mailers, list scrubbing is an easy and cost effective method to optimize your campaigns. List scrubbing removes duplicate email addresses from each party and ensures you're not sending too many messages, reaching consumers with the same offer multiple times, or emailing current customers with acquisition offers; key benefits include:

Increased Deliverability and Conversions

Sending too many messages to the same consumer will make them less likely to open your messages
ISPs may filter or deliver your messages to the Bulk Mail folder if you send to the same consumer too many times

Protection of Your Brand's Reputation

It's bad practice and highly annoying to consumers to receive the same offer multiple times
It's also annoying for current customers to receive acquisition emails

Cost Savings

If your mailers charge by CPM (Cost Per Thousand), sending duplicate emails will cost you

See How It Works

Additional Options

UnsubCentral can also remove opt-outs or unsubscribe requests securely to ensure CAN-SPAM compliance, as well as remove consumers who are likely to complain via scrubbing your lists against do not mail lists – files of individuals who have requested to not receive email.