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Features

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UnsubCentral is the industry leading suppression list management solution. The UnsubCentral web-based software-as-a-service (SaaS) platform gives advertisers a Compliance Command Center that enables complete automation, monitoring and on-demand, secure distribution of their suppression files and consumer opt-out requests. UnsubCentral also serves as a centralized opt-out System of Record, so that all opt-out requests are captured and tracked, regardless of campaign or channel origin. 

UnsubCentral Feature List Access

UnsubCentral Feature List Security

UnsubCentral Feature Integration

UnsubCentral Feature Reporting

UnsubCentral Feature Alerts

List Access Control

UnsubCentral helps you take control of your suppression files.

  • Define who has access and how.
  • Receive comprehensive insights into the usage of your list by your partners, including the downloaded and upload history, the date and time.
  • Get critical alert notifications including when your partners fail to download your list.

Customize opt-out pages across brands and collect unsubscribes in real-time. 

UnsubCentral helps you take control of your suppression files

List Security

UnsubCentral provides the industry's most secure and advanced options for distributing your suppression lists to eliminate risks and give you peace of mind.

  • MD5 — the industry standard for secure suppression file distribution.
  • SHA-256 — a more-advanced algorithm that converts plain-text email addresses into 64-character alphanumeric hashes.
  • Salt — an added layer of password protection that can be added to MD5 and SHA-256.
  • List Scrubbing — scrubbing suppression lists against mailing lists within UnsubCentral.
  • Desktop Scrubbing — an application that allows partners to scrub lists on their own desktops.

Customize opt-out pages across brands and collect unsubscribes in real-time. 

UnsubCentral provides the industry's most secure and advanced options for distributing your suppression lists to eliminate risks and give you peace of mind

Security that never sleeps, so you can sleep easier.

  • An operations team is on call 24/7 to handle any issues pertaining to service availability.
  • We conduct security audits including periodic customer security reviews.
  • 100% of UnsubCentral's operations is Red Hat Certified and holds DoD SECRET clearance.

UnsubCentral securely automates the distribution of data across platforms to maximize efficiency, increase productivity and minimize the manual movement of data

Integration and Automation

UnsubCentral securely automates the distribution of data across platforms to maximize efficiency, increase productivity and minimize the manual movement of data.

  • Data Integration — Unsubcentral provides the most robust suite of APIs in the industry. Automated transfers are also available for quick, easy, and secure data feeds with email partners and various technology platforms.
  • Complete Automation — UnsubCentral was designed to allow for complete automation, whether utilizing syndication to distribute lists through CPA networks or auto-generating keys that automatically provide your partners of choice secure access to your suppression files.
  • List Syndication — UnsubCentral is integrated with affiliate management platforms including Cake Marketing, DirectTrack, HitPath, and LinkTrust as well as leading CPA networks allowing for seamless automation and secure list distribution directly through the CPA Networks of choice.

Reporting and Audit Trails

UnsubCentral provides comprehensive insight into your partners list activity including downloads and number of unsubscribes generated at a per affiliate level. You have complete access to your data and can pull unique activity reports.   

UnsubCentral provides comprehensive insight into your partners list activity

Alerts

UnsubCentral provides a number of alerts to proactively notify you of potential risks, such as a partner not downloading your list within a specific time frame.    

UnsubCentral provides a number of alerts to proactively notify you of potential risks