The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, or what many people know as the CAN-SPAM Act, was written to give the FTC the ability to act on commercial emailers who send unsolicited mail to a user's inbox. Responsible mailers quickly adopted the best practices required by the law but the mechanics of the new law created some problems for marketers and big brands.

One of CAN-SPAM's more difficult components makes the advertisers responsible, and ultimately liable, for honoring unsubscribes on any mailing campaigns conducted by third parties on their behalf. Thus, an advertiser's list of users that cannot be emailed, also known as a suppression list, is a vital part of email marketing.

UnsubCentral makes it easy for advertisers to comply with the law, and it can help smart marketers derive even greater value from their marketing campaigns. UnsubCentral gives you the ability to distribute your suppression lists in three clicks, and automatically update those suppression lists, so you can honor unsubscribe requests immediately, allowing UnsubCentral clients to go Beyond Compliance.

• Read our white paper on the CAN-SPAM Act for a quick overview of the requirements
• If you want to read the entire CAN-SPAM ACT, click here to download a PDF. You can read the FTC's information on CAN-SPAM here.
• Lastly, if you're concerned about the teeth in the CAN-SPAM Act, we've provided a list of the latest CAN-SPAM stories from various news sources for you to review.