Are You Compliant?

	From the FTC: The CAN-SPAM Act of 2003 establishes requirements for those who send commercial email, spells out penalties
for spammers and companies whose products are advertised in spam if they violate the law. Click below to ready the FTC's "Facts for Business" CAN-SPAM Document. Go there >>

The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM Act), gives the FTC the ability to act on commercial email marketers who send unsolicited mail to a user's inbox. Responsible mailers quickly adopted the best practices required by the law but the mechanics of the new law created some problems for marketers and big brands.

One of CAN-SPAM's more difficult components makes the advertisers responsible, and ultimately liable, for honoring unsubscribes on any mailing campaigns conducted by third parties on their behalf. Thus, an advertiser's list of users that cannot be emailed, also known as a suppression or opt-out list, is a vital part of email marketing.

Why UnsubCentral?

UnsubCentral makes it easy for clients to comply with the law, and it can help smart marketers derive even greater value from their marketing campaigns. UnsubCentral gives you the ability to distribute your suppression lists in three clicks, and automatically update those suppression lists, so you can honor unsubscribe requests immediately, allowing UnsubCentral clients to go Beyond Compliance.

• Safeguard your customers’ privacy
  
• Protect your brand integrity
  
• Minimize logistical complexity and associated costs
  
• Limit security and legal risks
  
• Be compliant