In today’s consumer environment, there’s nothing more important than upholding your brand integrity. Customers have high expectations, countless options and far-reaching networks. When your brand disappoints, people notice. Brand integirty is a big deal.
Your email program is a great place to model sterling standards, in terms of what customers can expect from you. Think about it. Email is a channel that lets you reach out to buyers with personalized messages—messages that arrive right alongside notes from friends and family. An inbox is a pretty personal space.
It’s your job to respect that space, and to ensure your email partners do the same.
We help out with a platform that lets you share opt-out and customer data in a secure, hashed format. UnsubCentral also collects any unsubscribes from the campaigns your partners are driving. With one central repository for email records—encompassing all channels, systems and partners—you’ll be equipped to: