sales@unsubcentral.com  |  1.800.589.0445
Blog_header

Join UnsubCentral for Happy Hour at AdTech

Posted by Morgan Simon on 8:00 AM on October 23, 2014

Join UnsubCentral for Happy Hour at AdTech! If you think that we have been celebrating a lot recently, you are right! We've been busy, and the fun's not over yet. We'd love for you to join us at a pre-launch happy hour in two weeks at AdTech New York. We will be sharing screen shots of our new platform and enjoying drinks and appetizers. Invite a colleague, RSVP, and we'll see you there! 

Read More

Topics: UnsubCentral Company News

Email Automation: How to Be the Most Effective

Posted by Morgan Simon on 8:00 AM on October 15, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

Email Automation: How to be the Most Effective

Email automation is a great way to streamline your messages and save time on execution. But this requires much more savvy than just automatically sending emails to everyone on a subscriber list. It's one thing to have advanced tools that makes your job as an email marketer easier, but it's another to use them in a way that makes your efforts more effective.

In order to truly have a strong campaign that delivers results, marketers have other factors to weigh as well. Utilizing email software is just the tip of the iceberg when it comes to marketing. Enterprise Apps Today listed a number of other ways marketers can make their efforts more effective:

Read More

Topics: Email Marketing

We've Moved and We're Celebrating!

Posted by Morgan Simon on 8:00 AM on October 7, 2014

Join us for Happy Hour at our New Office

As you may have heard, UnsubCentral has recently relocated offices! To celebrate our new digs, we will be hosting a happy hour open house on October 15th, from 5 - 8 p.m. Grab a colleague and join us for great food, drinks and mingling with some of the best companies in Austin!

View more details and RSVP today!

Read More

Topics: UnsubCentral Company News

True or False with Email Opt-Out Lists

Posted by Morgan Simon on 8:00 AM on September 30, 2014

True or False with Email Opt-Out Lists

As a customer acquisition professional, you know a lot about traffic generation, promotional development, and campaign implementation. But when was the last time you reviewed your notes on email strategy—in particular, email opt-out lists? We often hear from clients who are terrified of mishandling their opt-outs, and consequently overlook the facts. Some of them are even missing out on related opportunities…

Read More

Topics: Email Compliance

Affiliate Email List Compliance: What You Need to Know

Posted by Morgan Simon on 8:00 AM on September 25, 2014

Affiliate Email List Compliance: What You Need to Know

CAN-SPAM regulations. ISP rules. Canada’s recent Anti-Spam Law (CASL)… In today’s complex direct marketing environment, we often hear advertisers ask if affiliate email is still worth the risk. And our answer is always the same: YES!

According to Internet Retailer’s 2014 Top Tech Guide, affiliate marketers played a role in driving $230 billion in online sales for leading U.S. retailers. Affiliates can guide new audiences to your site, influence consumers at different stages of the buy cycle, and get in front of your fast-growing mobile audience; promoting app downloads and brand engagement like never before. Meanwhile, affiliate email list compliance doesn’t have to be a major challenge—or very much of a risk, for that matter. Here are some tools and strategies to help you control what your affiliate marketing partners are doing, and enjoy wildly positive returns.

Read More

Topics: Email Compliance

List Hygiene - Why You Should Care?

Posted by Melanie Zippe on 8:00 AM on September 23, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

Read More

Topics: Email Marketing

Avoiding the Pitfalls of Attribution: A Recap

Posted by Morgan Simon on 8:00 AM on September 17, 2014

CJU Recap: Avoiding the Pitfalls of Attribution

Like we mentioned on Friday, we’d love to share a few key takeaways from some of the sessions we attended at CJU. The best session of the conference, in my humble opinion, was ‘Avoiding the Pitfalls of Attribution.’ Dave Osman of CJ Affiliate by Conversant and Natasha Moonka of Adometry gave great insight into the typical problems affiliate marketers encounter and how to improve the channel as a whole.

Read More

Topics: Digital Marketing

A Great Week at CJU!

Posted by Morgan Simon on 2:00 PM on September 12, 2014

Another Great CJU for UnsubCentral

This week marks another great CJU in the books. It was a busy week; full of workshops, meetings, happy hours and of course, the Santa Barbara beach. Below are a few of our highlights, and we’ll be back next week to recap some of our favorite sessions.

Monday night kicked off with the Impact Radius Happy Hour on the beautiful Canary roof top. It was 2/3 of our team’s first time to CJU and the views from the roof were a great introduction to Santa Barbara. After grabbing some dinner and watching football with one of our great partners, it was time to head to Blush for the OPM Pro’s kick off party. Great networking, an awesome photo booth and an epic candy bar made for an awesome night.

Read More

Topics: Affiliate Marketing

UnsubCentral Heading to CJU!

Posted by Cris Angelini on 8:00 AM on September 5, 2014

The UnsubCentral team is heading to Santa Barbara next week for CJ University.  If you are attending we would love to chat with you.  If you would like to schedule some time please send an email to sales@unsubcentral.com or stop by our table at the expo.  Otherwise we hope to see you and we can discuss how to work together over a s'more or while wine tasting!

Read More

Topics: Email Marketing

Join UnsubCentral at the 512 Interactive Meetup this Wednesday

Posted by Morgan Simon on 11:00 AM on August 25, 2014

512 Interactive and Email Marketing Industry Leaders to Discuss Successful Email Marketing Strategies for Nurturing Lead Generation at ActiveProspect, Inc. on August 27

Register Today for Networking Event and Interactive Panel

AUSTIN, TX--(Marketwired - Aug 25, 2014) - 512 Interactive today announced that it will host a panel titled "Following the Lead: How to Successfully Acquire, Nurture & Retain Leads through Email," featuring email industry veterans from PostUp and UnsubCentral, moderated by Pamela Parker, Executive Features Editor for Marketing Land and Search Engine Land. The panel will take place at ActiveProspect, Inc. (4203 Guadalupe St, Austin, TX 78751) on Wednesday, August 27, from 6:00-8:00 p.m. Attendees will enjoy a networking reception including light appetizers, complimentary drinks (and maybe even a little ping-pong) from 6:00-7:00 p.m., followed by the one-hour interactive panel discussion. Those interested in attending the free event may register here.

Throughout the panel, Parker will engage marketing experts from PostUp, the leading email marketing company, and UnsubCentral, the leader in email compliance, suppression, and opt-out management, in a discussion that addresses key concerns and successful tactics for those interested in online and performance marketing.
Panelists include:

  • Brandon Badger, PostUp Director of Integration
  • Robin Green, PostUp VP of Sales
  • Cris Angelini, UnsubCentral Sales Director
  • Todd Boullion, UnsubCentral General Manager

Parker said, "Savvy marketers know email remains central to online marketing for a good reason -- because it delivers solid results. We in Austin are fortunate to share a home base with some of the most experienced leaders in the email business, and I look forward to tapping into this valuable resource on behalf of our audience. I expect we'll all take away actionable insights that we can put to work."
Please RSVP to network and learn with the best and brightest of Austin's marketing scene.

About PostUp:
PostUp is an award-winning email, mobile and social media marketing platform provider that helps create lasting relationships between the world's leading brands and their customers in the digital world. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information about PostUp, visit postup.com.

About UnsubCentral:
UnsubCentral offers the industry's leading solution for email compliance and suppression list management. UnsubCentral provides advertisers, affiliate networks, and agencies with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.

About 512 Interactive: 
512 Interactive is a group for professionals in Austin, TX who are interested in the online & performance marketing. Our goal is to connect top-tier individuals with backgrounds in a variety performance-based marketing disciplines such as Lead Generation, PPC Search, SEO, Affiliate Marketing, Mobile/SMS, Email Marketing and Social Media. We provide a forum where professionals can meet, share, and leverage the knowledge of their peers to improve their business, partners, identify talent, drive revenue and collectively work to make Austin a major hub for interactive marketing. 

About ActiveProspect:
ActiveProspect is a marketing automation middleware platform that instantly qualifies internet leads. We help marketers automate their unique processes for acquiring qualified sales leads, building accurate email subscriber lists, and providing superior transparency for legal compliance. Founded in 2004. ActiveProspect is headquartered in Austin, Texas.

Read More

Topics: Email Marketing

Subscribe to Email Updates