Email Marketing on Black Friday: A Plateful of Holiday Marketing Stats
Attention email marketers: the busiest day on your marketing calendar is just one week away! So grab some elastic-waist pants, and get ready to fill your plate with these email marketing staples, plus a few spoonfuls of seasonal advice.
Email marketing stakes are highest during the holiday season.
For brands like Brookstone, fourth quarter ecommerce represents more than half of all annual web sales. That’s a pretty big chunk of pie. Despite losing ground in year-over-year Q4 web sales, Brookstone still raked in about 57 percent of its annual online sales during the final months of 2013. Likewise, LuLuLemon earned nearly 40 percent and Kohl’s Inc. earned 42 percent of total online sales during Q4—to name just a few examples.
What’s the takeaway? Emailing consumers at a time when they’re eager to buy online is important…but not infallible. Here’s why…