In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to list management.
That doesn’t sound exciting or novel but let’s think of a list as one of those tiny primary colored bricks that you don’t want to step on barefoot in the middle of night. The list is the building block for developing a personal and wanted relationship between you and your customer. Lists help us to manage our customers and prospects while giving us greater control for HOW we interact with our givers of revenue.
We work so hard to create lists but don’t realize that they need to be nurtured to get the results we want. We’ve put together some tips to help you do just that.