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Beyond Compliance

The UnsubCentral Blog

3 Email Tips for Keeping Subscribers Happy

3/31/16 9:00 AM / Posted by Simone Vidauri

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.

 

 

 

 

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Best Practices for Political Email

3/24/16 9:00 AM / Posted by Simone Vidauri

 

 

We’re well into full political campaign swing.There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails.

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Email Marketing Compliance: Danger, Email Marketer, Danger!

3/16/16 9:30 AM / Posted by Simone Vidauri

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic voice of marketing reason for you.

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Do You Need List Management?

2/11/16 10:21 AM / Posted by Simone Vidauri

In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to list management.


That doesn’t sound exciting or novel but let’s think of a list as one of those tiny primary colored bricks that you don’t want to step on barefoot in the middle of night. The list is the building block for developing a personal and wanted relationship between you and your customer. Lists help us to manage our customers and prospects while giving us greater control for HOW we interact with our givers of revenue.

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How much do your email opt-outs cost you?

1/25/16 8:00 AM / Posted by Cris Angelini

We are all aware of the potential costs of a CAN-SPAM violation ($16,000 per each individual email: ouch)  and the cost to your brand reputation caused by emailing customers and prospects too frequently, but do you know how much revenue is left on the table when you only give the option of global opt outs to your subscribers?

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How Can Ecommerce Bring Holiday Joy?

12/22/15 8:00 AM / Posted by Simone Vidauri

There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.


Here Come the Big Ecommerce Questions

What kind of mood were consumers in this year? What did they buy? How much money were they willing to part with? And the biggest question, what business cheer will this holiday season bring?

In 2014 Google reported 40% of holiday shopping occurred online. Last year it was estimated the average american planned to spend $720 one presents. Multiply that by the US census for 2014 and you get a snowflake chilling possibility of 229.5 billion dollars in spending.

An estimated, 92% of holiday shoppers will go online to either research or buy gifts this season. Don’t watch your gingerbread cookie crumble. In the arena of ecommerce there are some steps you can take to come out ahead in this year’s reindeer games:

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3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

12/16/15 8:00 AM / Posted by Todd Boullion

What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee.

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Co-Marketing with Email Partners: How to Choose the Right Brands

11/28/15 8:00 AM / Posted by Morgan Simon
 
Right now most email marketers are knee-deep in holiday campaigns: Black Friday, Cyber Monday, Green Monday, Super Saturday… But the New Year will be here before you know it, and you’ll want strong numbers to maintain the momentum you built in Q4. So how’s this for a fresh idea?
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Why Would You Use Multiple Email Service Providers?

11/24/15 8:00 AM / Posted by Selina Yee

We all agree that email is great. Now, let’s see how we can make a good thing better.  As email evolves, it continues to rank number one among all channels for digital marketers. But how can you take your highest performing channel and make it work even harder for you by diversifying your email service providers? 

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What Causes People to Convert?

11/19/15 11:00 AM / Posted by Simone Vidauri

We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject that could be discussed at length, here are some high points for you to think about.

Funnels

Are you going after the right market? You’re on a sinking ship if you’re doing your dance for the wrong audience. Who’s the person you should be marketing to? Don’t know? You need to figure it out and fast. First, segment your customers and build profiles around them. Next, compare your conversion rate across different profiles and from different channels. Last, check out your competition. See what you can find out about their conversions and how you can apply that information to your own situation.

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