Companies are always looking for a way to set themselves apart from the competition. Every company has a different way of accomplishing this: faster-than-a-speeding-bullet delivery, around the clock on-call customer service, the absolute best quality product at the cheapest price. What do all these approaches have in common? You stand out from the crowd by giving your customers what they want, and when you give your customer what they want, they’re more likely to come back.
The value of a brand is based on its connections with customers. But how exactly do you make these connections? It seems the goal is for prospects to not only know your brand but to evangelize it.
So how do these companies become a customer’s favorite?
Being true to your customers and your company values makes you trustworthy. Consumers feel a sense of security because, what they see is what they get. Take website publisher Squarespace. They power their own site with their platform, in fact it’s one of their values:
If you go to Squarespace’s website and look at the corner of a page, it is indeed stamped with, “Powered by Squarespace”. Boom. That’s impactful, and instills trust. (Onomatopoeia is where it’s at.)