More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack.
Ready for some exciting news?
UnsubCentral just earned a place on the Online Trust Alliance’s 2015 Honor Roll! Today marks a really proud day for our team and a defining moment for our customers and future customers. (If you’re in one of those groups, and you don’t know what OTA recognition means, keep reading… This accomplishment affects you!)
As long-time leaders in email compliance solutions, we take online trust very seriously. When we talk about email security, we’re not just preaching about what brands and affiliates should be doing; we actually hold ourselves to the same set of privacy and security standards.
If it’s happening in partner email, then it’s happening here at UnsubCentral. Our summer calendar is heatwave hot—even by Austin standards. From the platform re-launch you’ll have to see to believe, to the series of summits and conferences we’re attending, everyone on the team will be busy advancing our email compliance tools and partner email marketing knowledge.
May is “Master Your Inbox Month,” according to these Australian productivity specialists. So if you’re targeting busy buyers, this is an ideal time to think about your emails (and your email opt-out solution)… from a consumer’s point of view.
It’s important to have effective tools in place for email opt-out management. Heck, it’s the law.
But great brands can do more than just practice defense. Working to proactively meet email subscriber preferences is equally important. Making an effort to send the right message at the right time can reduce the number of opt outs you and your partners generate in the first place.
Spring practically screams color—from the Easter eggs, to the flower beds, to the newest nail polish shades…
So there’s probably no better time to experiment with color in your email marketing—including the creative you supply to your email partners. Below, we’ve listed some colorful statistics about branding, buying, and testing. Review these lessons in color psychology; then use them to create brighter mailings for your brand subscribers and for your affiliate email partners.
Why are we compiling a list of the best email marketing blogs?
Because it’s spring. Finally. And even if you’re not taking the kind of spring break that involves conga lines or bikini bull riding, you still need a breath of fresh air.
Sometimes the best way to recharge is to step away from your work, and see what other people are talking about. The following list will keep your email marketer’s brain sharp and inspired all year long…
Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends.
Humor is uniquely human. Dogs and cats don’t appreciate sarcasm. Your goldfish won’t even crack a smile at an episode of Parks and Rec. Yet laughter and comedy are among that few things that can unite just about everyone on the planet.
Why should this matter to you, an email marketing professional?