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Beyond Compliance

The UnsubCentral Blog

How much do your email opt-outs cost you?

Posted by Cris Angelini

We are all aware of the potential costs of a CAN-SPAM violation ($16,000 per each individual email: ouch)  and the cost to your brand reputation caused by emailing customers and prospects too frequently, but do you know how much revenue is left on the table when you only give the option of global opt outs to your subscribers?

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How Can Ecommerce Bring Holiday Joy?

Posted by Simone Vidauri

 There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.


Here Come the Big Ecommerce Questions

What kind of mood were consumers in this year? What did they buy? How much money were they willing to part with? And the biggest question, what business cheer will this holiday season bring?

In 2014 Google reported 40% of holiday shopping occurred online. Last year it was estimated the average american planned to spend $720 one presents. Multiply that by the US census for 2014 and you get a snowflake chilling possibility of 229.5 billion dollars in spending.

An estimated, 92% of holiday shoppers will go online to either research or buy gifts this season. Don’t watch your gingerbread cookie crumble. In the arena of ecommerce there are some steps you can take to come out ahead in this year’s reindeer games:

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3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

Posted by Todd Boullion

What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee.

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Why Would You Use Multiple Email Service Providers?

Posted by Selina Yee

We all agree that email is great. Now, let’s see how we can make a good thing better.  As email evolves, it continues to rank number one among all channels for digital marketers. But how can you take your highest performing channel and make it work even harder for you by diversifying your email service providers? 

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What Causes People to Convert?

Posted by Simone Vidauri

We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject that could be discussed at length, here are some high points for you to think about.

Funnels

Are you going after the right market? You’re on a sinking ship if you’re doing your dance for the wrong audience. Who’s the person you should be marketing to? Don’t know? You need to figure it out and fast. First, segment your customers and build profiles around them. Next, compare your conversion rate across different profiles and from different channels. Last, check out your competition. See what you can find out about their conversions and how you can apply that information to your own situation.

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Top 5 Marketing Metrics for Brands and Their Email Partners to Measure

Posted by Morgan Simon

Email marketing metrics. Even if you’re pretty confident that you know you drill, some of your email partners and third-party affiliates may not. Share this list of email marketing metrics with anyone who’s using your name in their messages. And keep the lines of communication open, so you can make decisions and form strategies based on hard data—yours and theirs.

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Brand Reputation: The Good, the Bad and the Ugly

Posted by Simone Vidauri

Companies are always looking for a way to set themselves apart from the competition. Every company has a different way of accomplishing this: faster-than-a-speeding-bullet delivery, around the clock on-call customer service, the absolute best quality product at the cheapest price. What do all these approaches have in common? You stand out from the crowd by giving your customers what they want, and when you give your customer what they want, they’re more likely to come back.

The value of a brand is based on its connections with customers. But how exactly do you make these connections? It seems the goal is for prospects to not only know your brand but to evangelize it.

So how do these companies become a customer’s favorite? 

Being true to your customers and your company values makes you trustworthy. Consumers feel a sense of security because, what they see is what they get. Take website publisher Squarespace. They power their own site with their platform, in fact it’s one of their values:

If you go to Squarespace’s website and look at the corner of a page, it is indeed stamped with, “Powered by Squarespace”. Boom. That’s impactful, and instills trust. (Onomatopoeia is where it’s at.) 

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Co-Marketing with Email Partners: How to Choose the Right Brands

Posted by Morgan Simon
Right now most email marketers are knee-deep in holiday campaigns: Black Friday, Cyber Monday, Green Monday, Super Saturday… But the New Year will be here before you know it, and you’ll want strong numbers to maintain the momentum you built in Q4. So how’s this for a fresh idea?
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What Can Your Unsubscribes Tell You?

Posted by Simone Vidauri

What Can Your Unsubscribes Tell You?

So, you’ve given consumers the option to opt out of your emails. Not only are you being CAN-SPAM compliant, but by suppressing your customer list (optimally in real time) you’re practicing good marketing. Unfortunately, people are taking advantage of your unsubscribe buttons.

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Are you Getting the Most Out of Your Data?

Posted by Vincent Roberto

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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