Beyond Compliance

The UnsubCentral Blog

The Mother of All Email Marketing Best Practices (UnSub)

4/12/17 12:58 PM / Posted by Melanie Angel

Email best practices: They’re why you get out of bed in the morning and they’re why you can’t wait to collapse into bed at night. They’re why, when you finally drift off, even your dreams are CAN-SPAM compliant. No three-headed dream monster enters your nightmares without an unsubscribe link on its tail. The best practices keep you safe and sound.

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Responsive Email is Officially Mainstream. Here's 10 Things to Know.

1/10/17 11:41 AM / Posted by Melanie Angel

Google sent the email marketing world into a frenzy last month when they announced that Gmail is finally introducing support for embedded styles and CSS media queries. For the developer, embedded styles can save precious time spent typing the same inline CSS over and over and over and -- yeah, really annoying.

For the recipient, an email enhanced by the use of media queries can be much easier on the eyes. Basically, Google is stepping it up for everybody. This totally makes up for that weird thing where they made us all use Google+ for, like, a week.

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5 Must-Have Emails for Your Automated Email Program

12/14/16 10:51 AM / Posted by Melanie Angel

You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say how long it took to find his shoes this morning? You’ve made it abundantly clear what’s relevant to you at that moment, and yet he insists on verbally retracing every step around his house with all the clarity of a Michael Stipe murmur.

If your email program’s not automated, you’re basically that friend. To everybody on your email list. All the time.

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Email Best Practices: The Online Trust Alliance's 2016 Report

11/4/16 1:03 PM / Posted by Todd Swoope

Every year since 2005, the Online Trust Alliance has released their report on enhancing user trust, data security, and responsible privacy and marketing practices. Email best practices for marketing is one of their main focuses, with their 2016 benchmark report offering a look at the email best practices of 200 online retailers.

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QUIZ: How Healthy is Your Email Program?

10/18/16 9:30 AM / Posted by Pauli Wolfe

Just like the people who run them, marketing programs need periodic health checks to ensure certain levels (e.g. deliverability, engagement, list attrition) are within the normal range. Answer these 6 questions to get a pulse on your program. Not sure where to find the answers? Let us help!





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Have You Thought About Co-Marketing? Travel with us and we'll tell you why you should.

9/7/16 11:00 AM / Posted by Simone Vidauri

Email marketing is like flying. It’s convenient, doesn’t have to be astronomically priced and will consistently get you where you need to be when you need to be there. But what if you could fly that plane twice as far for half the price? This is actually possible with co-marketing.In this guide, we’re going to explain how co-marketing can cause your conversions to double (or more!). We’ll also explain how co-marketing can nurture your relationship with your clients and help you to create meaningful partnerships with other brands.

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How UnsubCentral Can Help With Your Opt Outs and Unsubscribes

8/31/16 8:30 AM / Posted by Simone Vidauri

Our own Cris Angelini recently did an interview on affiliate marketing’s longest running podcast  Affiliate Buzz, hosted by James and Arlene Martell. They discussed how UnsubCentral can help you stay CAN-SPAM compliant while reducing your email list opt-outs.


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6 Do’s and Don’ts for CAN-SPAM Compliance

8/23/16 9:00 AM / Posted by Caitlin Vogt

 The CAN-SPAM Act sets the standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its rules. The intention of the act is to give recipients the right to decline spam emails. It is imperative to follow these principles because the penalties for non-compliance can be pricey, reaching a maximum of $16,000 for every single email in violation. Here are some useful guidelines to better understand the CAN-SPAM Act requirements!

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Why You Might Use Multiple ESPs (and How to Do It Safely)

8/11/16 10:39 AM / Posted by Simone Vidauri

Whatever your reason for using multiple email platforms, we’re sure you’re looking for ways to manage your current situation not only efficiently but effectively. It can be stressful making sure that every component of your email marketing program is running smoothly, especially when you’re juggling multiple email service providers. There could be a number of reasons you’ve ended up here:

  1. You’ve amassed an assortment of niche email providers that you use for different purposes.

  2. You’ve  been bought and sold a few times meaning you have several ESPs for different branches or divisions.

  3. Your homegrown solution is no longer the best fit and now you’re ready to move to a more robust platform.

As a marketer you’re  already utilizing this ROI rich channel, but how do you do it better? It’s important to be able to share and communicate your data between platforms. Job number one: you’re going to need to centralize your data.

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4 Travel Tips For Your Co-Marketing Trip

7/28/16 8:30 AM / Posted by Simone Vidauri

There are many benefits to making email co-marketing part of your marketing strategy. It will give you the opportunity to create lasting relationships with like-minded brands. A co-marketing campaign will allow you to be introduced and get to know a new audience that is open to building a trusting relationship with your brand. It will also help to strengthen your message with your own customers because you’ve recommended a brand that they may like and created something useful for them.

Now that I’ve piqued your interest, I will be your captain for this excursion. We’ll be navigating how to pick the right partner for your co-marketing campaign. If you’ve already found your ideal travel companion you can book a trip for 5 Stellar Co-marketing Campaigns to Copy or 3 Wildly Successful Co-Marketing Campaigns with Publishers. Off we go into the wild blue yonder...

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