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Avoiding the Pitfalls of Attribution: A Recap

Posted by Morgan Simon on 8:00 AM on September 17, 2014

CJU Recap: Avoiding the Pitfalls of Attribution

Like we mentioned on Friday, we’d love to share a few key takeaways from some of the sessions we attended at CJU. The best session of the conference, in my humble opinion, was ‘Avoiding the Pitfalls of Attribution.’ Dave Osman of CJ Affiliate by Conversant and Natasha Moonka of Adometry gave great insight into the typical problems affiliate marketers encounter and how to improve the channel as a whole.

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Topics: Digital Marketing

A Great Week at CJU!

Posted by Morgan Simon on 2:00 PM on September 12, 2014

Another Great CJU for UnsubCentral

This week marks another great CJU in the books. It was a busy week; full of workshops, meetings, happy hours and of course, the Santa Barbara beach. Below are a few of our highlights, and we’ll be back next week to recap some of our favorite sessions.

Monday night kicked off with the Impact Radius Happy Hour on the beautiful Canary roof top. It was 2/3 of our team’s first time to CJU and the views from the roof were a great introduction to Santa Barbara. After grabbing some dinner and watching football with one of our great partners, it was time to head to Blush for the OPM Pro’s kick off party. Great networking, an awesome photo booth and an epic candy bar made for an awesome night.

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Topics: Affiliate Marketing

UnsubCentral Heading to CJU!

Posted by Cris Angelini on 8:00 AM on September 5, 2014

The UnsubCentral team is heading to Santa Barbara next week for CJ University.  If you are attending we would love to chat with you.  If you would like to schedule some time please send an email to or stop by our table at the expo.  Otherwise we hope to see you and we can discuss how to work together over a s'more or while wine tasting!

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Topics: Email Marketing

Join UnsubCentral at the 512 Interactive Meetup this Wednesday

Posted by Morgan Simon on 11:00 AM on August 25, 2014

512 Interactive and Email Marketing Industry Leaders to Discuss Successful Email Marketing Strategies for Nurturing Lead Generation at ActiveProspect, Inc. on August 27

Register Today for Networking Event and Interactive Panel

AUSTIN, TX--(Marketwired - Aug 25, 2014) - 512 Interactive today announced that it will host a panel titled "Following the Lead: How to Successfully Acquire, Nurture & Retain Leads through Email," featuring email industry veterans from PostUp and UnsubCentral, moderated by Pamela Parker, Executive Features Editor for Marketing Land and Search Engine Land. The panel will take place at ActiveProspect, Inc. (4203 Guadalupe St, Austin, TX 78751) on Wednesday, August 27, from 6:00-8:00 p.m. Attendees will enjoy a networking reception including light appetizers, complimentary drinks (and maybe even a little ping-pong) from 6:00-7:00 p.m., followed by the one-hour interactive panel discussion. Those interested in attending the free event may register here.

Throughout the panel, Parker will engage marketing experts from PostUp, the leading email marketing company, and UnsubCentral, the leader in email compliance, suppression, and opt-out management, in a discussion that addresses key concerns and successful tactics for those interested in online and performance marketing.
Panelists include:

  • Brandon Badger, PostUp Director of Integration
  • Robin Green, PostUp VP of Sales
  • Cris Angelini, UnsubCentral Sales Director
  • Todd Boullion, UnsubCentral General Manager

Parker said, "Savvy marketers know email remains central to online marketing for a good reason -- because it delivers solid results. We in Austin are fortunate to share a home base with some of the most experienced leaders in the email business, and I look forward to tapping into this valuable resource on behalf of our audience. I expect we'll all take away actionable insights that we can put to work."
Please RSVP to network and learn with the best and brightest of Austin's marketing scene.

About PostUp:
PostUp is an award-winning email, mobile and social media marketing platform provider that helps create lasting relationships between the world's leading brands and their customers in the digital world. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information about PostUp, visit

About UnsubCentral:
UnsubCentral offers the industry's leading solution for email compliance and suppression list management. UnsubCentral provides advertisers, affiliate networks, and agencies with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.

About 512 Interactive: 
512 Interactive is a group for professionals in Austin, TX who are interested in the online & performance marketing. Our goal is to connect top-tier individuals with backgrounds in a variety performance-based marketing disciplines such as Lead Generation, PPC Search, SEO, Affiliate Marketing, Mobile/SMS, Email Marketing and Social Media. We provide a forum where professionals can meet, share, and leverage the knowledge of their peers to improve their business, partners, identify talent, drive revenue and collectively work to make Austin a major hub for interactive marketing. 

About ActiveProspect:
ActiveProspect is a marketing automation middleware platform that instantly qualifies internet leads. We help marketers automate their unique processes for acquiring qualified sales leads, building accurate email subscriber lists, and providing superior transparency for legal compliance. Founded in 2004. ActiveProspect is headquartered in Austin, Texas.

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Topics: Email Marketing

Tips from PostUp: Increase Email Readership on Mobile by Strengthening Customer Relationships

Posted by Shelly Alvarez on 8:00 AM on August 21, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

Most email marketers know that mobile technology has altered the ways many companies do business. In order to make your email marketing strategy more impactful, it's important to effectively leverage the growing popularity of smartphones and tablets and make a strong impression in the eyes of tech-savvy consumers.

Email marketers must know how to effectively leverage mobile in their communications with customers.

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Topics: Email Marketing

Another Great Affiliate Summit and LeadsCon in the Books

Posted by Cris Angelini on 9:00 AM on August 20, 2014

UnsubCentral Heads to New York for Affiliate Summit and LeadsCon

While a few of us on the UnsubCentral team wanted to take our talents to South Beach, we settled on The Big Apple so that we could attend Affiliate Summit East and LeadsCon New York.   It proved to be a long but worthwhile week, longer for those of us that foolishly chose the 5:45 a.m. flight out of Austin Sunday morning of the event. 

The week started out with Affiliate Summit’s Meet Market where we were able to network and meet with current clients, partners, and prospects.  We then headed upstairs to the 48th floor View restaurant of the Marriott Marquis where we were co-sponsoring the PMA event with Tune.  More networking ensued, but this time we were in a rotating restaurant with 360 degree views of New York City’s most iconic landmarks (and an open bar).  The remainder of Affiliate Summit was a blur with countless breakfast, lunch, happy hour, and dinner meetings as well as the letdown of missing out on seeing Bone Thugs & Harmony and Juicy J Monday night at the Affiliate’s Ball.

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Topics: Affiliate Marketing

Let UnsubCentral Help you Build a Custom Preference Center

Posted by Ben Flora on 8:00 AM on August 15, 2014

Did you know that UnsubCentral has a Professional Services team available for your advanced customization needs? This dedicated team works with customers to provide a variety of services, including are custom HTML for opt-out page branding and Preference Center style opt-out / opt-in pages. Both are designed as an extension to your existing site(s),so that we can ensure they look and feel virtually identical.

What’s the process? Our design team works in conjunction with our integration team to build custom preference centers for your business needs. We will conduct a scoping call to understand your business needs for capturing data and incorporate that into our preference center designs. Our integration team will then work with you to ensure your data is efficiently flowing from your preference center to your instance of UnsubCentral.

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Topics: UnsubCentral Features

UnsubCentral at LeadsCon New York

Posted by Morgan Simon on 8:00 AM on August 14, 2014

Will you be at LeadsCon New York today or tomorrow? The UnsubCentral team is there in full force and would love to spend time talking with you. If you'd like to setup some time to meet with our team, email and we will get you added to our schedule!
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Topics: Affiliate Marketing

Join UnsubCentral at the Performance Marketing Association Cocktail Hour

Posted by Morgan Simon on 7:00 AM on August 5, 2014

Performance Marketing Association Cocktail Hour

You are cordially invited to attend the Performance Marketing Association Cocktail Hour. The event takes place the evening of August 10 at the Marriot Marquis' View Lounge, NYC's only revolving rooftop lounge. This is the perfect opportunity to grab your favorite beverage and network with some of the most influential names in the industry.

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Topics: Affiliate Marketing

How to Migrate to UnsubCentral

Posted by Morgan Simon on 7:00 AM on July 30, 2014

So you're ready to migrate to UnsubCentral from your current provider, now what? Well first, welcome! You've made a great decision to trust UnsubCentral with your email compliance management and we are eager to get you onboarded. Fortunately, we have helped many clients migrate to us from their old providers and are well-versed in how to make this process as seamless as possible. 
1. Create Lists and Import Data
The first step is simply to get your data into the account! Depending on your list size, your Account Manager will help you decide if it makes more sense to do this via FTP or API or if you should upload directly from your browser.
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Topics: Email Acquisition

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