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Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Posted by Morgan Simon on 8:00 AM on December 17, 2014

Affiliate email marketing may be one of today’s most underutilized marketing channels. It’s also underappreciated. Affiliate campaigns can deliver huge performance returns—including higher open rates, click-through rates, and exponentially broader email reach. But affiliate email marketing isn’t the end of the email partner story… Over the past few years, marketers have cooked up some pretty clever ideas, in terms of getting email help from non-employees. While industry reports seem to focus on traditional affiliate email marketing partners (the publishers and network members most of us are familiar with), there’s actually a growing crowd of third-party email partners on the scene. And their roles are sometimes confused. So let’s get started by clarifying a few key terms:

  • Affiliate (email) marketing partners
These are independent publishers who bring prospects to your website via email campaigns and other methods. They are typically paid according to their performance (i.e. how many conversions they generate). Affiliate marketing and performance-based marketing are sometimes used interchangeably.
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Topics: Email Acquisition, Email Marketing

Meet the Team: Our New Account Manager Gustavo Ponce

Posted by Morgan Simon on 8:00 AM on December 11, 2014

UnsubCentral's New Account Manager: Gustavo Ponce

At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to improve. We're starting a new monthly blog series where we will highlight one of our team members. Do you have any questions you'd like answered from our staff? Feel free to ask in the comments below!

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Topics: UnsubCentral Company News

5 Ways to Grow Your Email Lists This Season

Posted by Morgan Simon on 8:00 AM on December 3, 2014

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email addresses.
With so many email recipients on their way out, you need aggressive, ongoing strategies to bring subscribers back into the fold. Here are five ways to grow your email lists—especially during this holiday season.

1. Offer a discount to online shoppers, in exchange for email opt-in.

While shoppers are browsing your site, they’re especially eager to hear about a discount. So why not give them one? (In exchange for their email address, of course.) Here’s a good example from Ann Taylor. Note the clever microcopy below the CTA. “No thanks, I’d rather pay full price,” forces shoppers to consider what they’re missing by dodging the email list signup step.

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Topics: Email Acquisition, Email Marketing, Digital Marketing

Email Marketing on Black Friday: A Plateful of Holiday Marketing Stats

Posted by Morgan Simon on 8:00 AM on November 20, 2014

Email Marketing on Black Friday: A Plateful of Holiday Marketing Stats

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Attention email marketers: the busiest day on your marketing calendar is just one week away! So grab some elastic-waist pants, and get ready to fill your plate with these email marketing staples, plus a few spoonfuls of seasonal advice.

Email marketing stakes are highest during the holiday season.

For brands like Brookstone, fourth quarter ecommerce represents more than half of all annual web sales. That’s a pretty big chunk of pie. Despite losing ground in year-over-year Q4 web sales, Brookstone still raked in about 57 percent of its annual online sales during the final months of 2013. Likewise, LuLuLemon earned nearly 40 percent and Kohl’s Inc. earned 42 percent of total online sales during Q4—to name just a few examples.

What’s the takeaway? Emailing consumers at a time when they’re eager to buy online is important…but not infallible. Here’s why…

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Two Wrong Ways to Approach Your Mobile Email Strategy

Posted by Corey Duncan on 8:00 AM on November 18, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Topics: Email Marketing, Digital Marketing

Top 5 Questions Asked During UnsubCentral Onboarding

Posted by Cris Angelini on 8:00 AM on November 13, 2014

Top 5 Questions Asked During UnsubCentral Onboarding

As the holiday shopping season approaches and more and more companies are adding email acquisition marketing to their holiday marketing plan we thought it would be a good idea to answer a few of the more commonly asked questions prospective customers ask when they reach out to us.

How does your service work?

UnsubCentral acts as a central repository for all of your suppression files.  We will create lists and groups for your various files including email opt-outs, customers, and newsletter subscribers.  Then we will create keys for your affiliate partners that they can use to access our system and scrub their mailing list against your suppression file.  We then return a clean file for them to use for the mailing as well as a link to your unsubscribe page which we use to collect any additional email opt-outs and add them to your list.  When the next mailing is scheduled to occur the affiliate will use their key to scrub against the new updated file and the process repeats as long as you are mailing.

Additionally, we can set up automated collection of information from your ESP(s), customer database etc and add updates to UnsubCentral as well as push the updated list to your other systems.

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Topics: Email Acquisition, Email Marketing, SaaS

Largest Online Shopping Day of the Year

Posted by Cris Angelini on 9:00 AM on November 12, 2014

Largest Online Shopping Day of the Year: It's Not What You Think

As most of us were trying to figure out what to do with the leftover bowl of candy from Halloween, the promotions for Cyber Monday and Black Friday started rolling in. With only 26 days between Thanksgiving and Christmas Day companies like Amazon and Wal-Mart tried to get a jump on the shortened holiday shopping season and started running offers on November 1.

With this year’s online sales forecast expected to jump only 16% to $54 billion retailers are understandably trying to squeeze as much out of the season as possible. Instead of starting sales earlier and earlier why not take advantage of the largest online shopping day of the year. Any guesses? No, not Black Friday or Cyber Monday, it's actually November 11. It is known as Singles Day (now also known as Shopping Day) in China and was originally started as a joke, a sort of anti-Valentine’s Day in the 90’s.

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Topics: Affiliate Marketing, Digital Marketing

Affiliate Email Marketing Terminology

Posted by Morgan Simon on 8:00 AM on November 6, 2014

Affiliate Email Marketing Terminology

Oh, vocabulary, everybody's favorite subject. We all know how frusturating it can be to attempt to communicate with a client, affiliate, partner or colleague - only to be misunderstood due to a terminology difference. In the interest of making sure we are all on the same page, below is a list of key affiliate and email terminology. 

Affiliate/ Publisher - The individual who is promoting the offer and receiving a compensation for the conversions (sales or leads).

Advertiser - The company that owns the offer/ campaign that is being promoted by affiliates, also referred to as the merchant.

Offer - The promotion/ product that the affiliate is promoting for the advertiser. 

Network - The 'middle man' company that manages affiliates, provides tracking, ensures commissions are paid and works with several different advertisers to broadcast their offers to their database of affiliates. The most well known networks are Commission Junction, Share A Sale, Rakuten Affiliate Network (Linkshare) and Ebay Affiliate network (PepperJam).

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Topics: Email Acquisition, Affiliate Marketing, Email Marketing, Digital Marketing, Email Compliance

We'll See You Tomorrow at the UnsubCentral Happy Hour!

Posted by Morgan Simon on 8:00 AM on November 4, 2014

Join UnsubCentral Tomorrow for Happy Hour at AdTech!

Tomorrow is the day, we'll see you at 5:30 at Humphrey at the Eventi Hotel for the UnsubCentral pre-launch happy hour! Bring your colleagues and come to enjoy an open bar, appetizers and be the first to view our brand new platform launching in Q1 of 2015! RSVP and event details can be found here.
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Topics: UnsubCentral Company News

Regulations For Political Email Messages

Posted by Cris Angelini on 8:00 AM on October 28, 2014

Regulations For Political Email Messages

As the cool weather blows in changing the color of the leaves and football season is in full swing, we are reminded that fall is upon us.  You may have also noticed from the billboards, TV, lawn signs, and radio ads that it is election season as well.  In recent years campaign managers have gotten more sophisticated and have incorporated social media into their campaigns via Twitter, Facebook, and Instagram, but email is still a very large part of many federal, state, and local elections.

We are all familiar with the requirements of CAN-SPAM around unsubscribe, content, and sending behavior compliance for marketers, however the FCC has exempted non-commercial messages from the content requirements.  This means that while politicians are prohibited from spoofing their sending address they have more leeway with regard to the subject line, message content, and even the handling of opt-outs.

In the past few elections candidates for federal offices have come under fire for their handling of email preferences as well as the harvesting of email addresses.  We would think that at this point most of the national elections would have their act together and comply with even the most strict guidelines and best practices of CAN-SPAM so that they do not alienate their supporters and campaign donation benefactors.

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Topics: Email Marketing, Email Compliance

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