Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends.
Most email marketers know that mobile technology has altered the ways many companies do business. In order to make your email marketing strategy more impactful, it's important to effectively leverage the growing popularity of smartphones and tablets and make a strong impression in the eyes of tech-savvy consumers.
Email marketers must know how to effectively leverage mobile in their communications with customers.