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Beyond Compliance

The UnsubCentral Blog

B2B Email: 4 Compliance Mistakes Your Company Is Making

Posted by Morgan Simon

More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack.

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UnsubCentral Earns a Place on the 2015 Online Trust Alliance Honor Roll

Posted by Todd Boullion

Ready for some exciting news?

UnsubCentral just earned a place on the Online Trust Alliance’s 2015 Honor Roll! Today marks a really proud day for our team and a defining moment for our customers and future customers. (If you’re in one of those groups, and you don’t know what OTA recognition means, keep reading… This accomplishment affects you!)

As long-time leaders in email compliance solutions, we take online trust very seriously. When we talk about email security, we’re not just preaching about what brands and affiliates should be doing; we actually hold ourselves to the same set of privacy and security standards.

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Partner Email Marketing: This Summer at UnsubCentral

Posted by Todd Boullion

If it’s happening in partner email, then it’s happening here at UnsubCentral. Our summer calendar is heatwave hot—even by Austin standards. From the platform re-launch you’ll have to see to believe, to the series of summits and conferences we’re attending, everyone on the team will be busy advancing our email compliance tools and partner email marketing knowledge.

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Your Email Opt-Out Solution: What Customers Really Want

Posted by Cris Angelini

May is “Master Your Inbox Month,” according to these Australian productivity specialists. So if you’re targeting busy buyers, this is an ideal time to think about your emails (and your email opt-out solution)… from a consumer’s point of view.

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Email Opt-Out Management: How to Play Offense with Your Unsubscribes

Posted by Morgan Simon

It’s important to have effective tools in place for email opt-out management. Heck, it’s the law.

But great brands can do more than just practice defense. Working to proactively meet email subscriber preferences is equally important. Making an effort to send the right message at the right time can reduce the number of opt outs you and your partners generate in the first place.

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How Brands Can Supply More Colorful Creative to Email Partners

Posted by Morgan Simon

Spring practically screams color—from the Easter eggs, to the flower beds, to the newest nail polish shades

So there’s probably no better time to experiment with color in your email marketing—including the creative you supply to your email partners. Below, we’ve listed some colorful statistics about branding, buying, and testing. Review these lessons in color psychology; then use them to create brighter mailings for your brand subscribers and for your affiliate email partners.

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The 8 Best Email Marketing Blogs You Haven’t Read

Posted by Morgan Simon

Why are we compiling a list of the best email marketing blogs?

Because it’s spring. Finally. And even if you’re not taking the kind of spring break that involves conga lines or bikini bull riding, you still need a breath of fresh air.

Sometimes the best way to recharge is to step away from your work, and see what other people are talking about. The following list will keep your email marketer’s brain sharp and inspired all year long…

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Make or Break (a Link) Time

Posted by Jessica Cameron

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Email Strategy: How Humor Helps to Build Customer Relationships

Posted by Morgan Simon

Humor is uniquely human. Dogs and cats don’t appreciate sarcasm. Your goldfish won’t even crack a smile at an episode of Parks and Rec. Yet laughter and comedy are among that few things that can unite just about everyone on the planet.

Why should this matter to you, an email marketing professional?

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Getting Ready for Google Inbox: 3 Things Email Marketers Need

Posted by Morgan Simon

Are you up to speed on the Google Inbox email app and desktop interface? Google’s Inbox by Gmail already has over 47,000 followers, even though it’s still an invitation-only service. And just last month, Google announced Inbox for Work—another invitation-based rollout, allowing Google Apps for Work administrators to request access to the service.

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