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Beyond Compliance

The UnsubCentral Blog

5 Great Examples of Brands Using Lightboxes to Attract New Customers

Posted by Todd Boullion

Email acquisition via homepage lightbox actually works—and not just for gathering email addresses. Smart brands are winning new customers with well-designed homepage lightboxes and follow-up messaging. In fact, 29 percent of Internet Retailer's Top 500 companies now use “acquisition to welcome” lightboxes regularly.

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3 Consequences of Subpar Software for Email Suppression Lists

Posted by Morgan Simon

Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including:

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What Does CAN-SPAM Compliant Actually Mean?

Posted by Simone Vidauri

You open your email and see 5 more ads asking if you'd like to meet THE cutest-50-and-up-singles in your area and you think, “Why do I keep getting these emails and how do I make them stop? Is there anyone I can talk to about this? Who can I get even with?”

All vengeful feelings aside, here's what you need to know about SPAM emails.

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Newsjacking: Grow Your Conversions, Not Your Suppression Lists

Posted by Morgan Simon

Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers…

Instead of competing for consumers’ attention, some brands simply ride the tide—borrowing big-event hashtags and theme-related subject lines, in a practice known as newsjacking. Have you tested the waters?

Newsjacked subject lines can be great for increasing open rates, but they might not always lead to improved conversions…or long-term brand affinity wins. In fact, without a solid strategy in place, some overzealous marketers wind up with more unsubscribes and longer suppression lists.

So if you’re thinking about rolling out a timely campaign or an eye-catching subject line, here are three rules on how to newsjack without generating mass opt outs:

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The Best Tool for Email Compliance Just Got Better

Posted by Morgan Simon

Every day you’re doing more with email marketing: More mobile. More visual. More personalization. More affiliates and publishers, which means more opt-out data…

 Isn’t it time you found a tool for email compliance that works as hard as you do?

 Our fully redesigned system (now in beta!) makes suppression list management and email compliance 100 times easier for you, your client-facing departments, and all your brand’s partners. We’re talking more intuitive design, more proactive partner alerts, more robust APIs, and countless other user experience upgrades. 

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Email Marketing Technology: New Tools and Fresh Ideas

Posted by Morgan Simon

New email marketing technology and smarter email platform features are cropping up every day. In fact, some of the “futuristic” concepts marketers talked about just a few years ago—advanced personalization, dynamic content, triggered transactional emails—are now standard practice for most enterprise email programs.

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Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

Posted by Morgan Simon

In the summer, everyone is on the move. School is out. Camp is in session. Workdays end earlier. The beach house is open for business…

Paying attention to consumers’ changing schedules and shifting habits can pay off big for brands. So how do you tailor your email approach, in order to accommodate June-September lifestyles? Just ask!

Here are some examples from savvy brand mailers, who proactively supply preference options and get creative with their opt-out/unsubscribe mechanisms.

Use Proactive Opt-Out Management CTAs

Not every consumer is sophisticated enough to seek out an unsubscribe link at the bottom of your email, in order to change his or her frequency/content preferences. In fact, by the time most people go looking for an unsubscribe mechanism, they are already disenfranchised with the email relationship—and it may be difficult to sway them.

Instead, include email preference CTAs in your reengagement campaigns, like this one from Banana Republic:

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B2B Email: 4 Compliance Mistakes Your Company Is Making

Posted by Morgan Simon

More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack.

Meanwhile, B2B email compliance still seems to confuse or intimidate some sales and marketing teams. Many business-to-business companies are doing more than they have to, while others are missing basic, required elements that every commercial email needs to contain….

Is your B2B email program making any of these compliance mistakes?

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UnsubCentral Earns a Place on the 2015 Online Trust Alliance Honor Roll

Posted by Todd Boullion

Ready for some exciting news?

UnsubCentral just earned a place on the Online Trust Alliance’s 2015 Honor Roll! Today marks a really proud day for our team and a defining moment for our customers and future customers. (If you’re in one of those groups, and you don’t know what OTA recognition means, keep reading… This accomplishment affects you!)

As long-time leaders in email compliance solutions, we take online trust very seriously. When we talk about email security, we’re not just preaching about what brands and affiliates should be doing; we actually hold ourselves to the same set of privacy and security standards.

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Partner Email Marketing: This Summer at UnsubCentral

Posted by Todd Boullion

If it’s happening in partner email, then it’s happening here at UnsubCentral. Our summer calendar is heatwave hot—even by Austin standards. From the platform re-launch you’ll have to see to believe, to the series of summits and conferences we’re attending, everyone on the team will be busy advancing our email compliance tools and partner email marketing knowledge.

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