Spring practically screams color—from the Easter eggs, to the flower beds, to the newest nail polish shades…
So there’s probably no better time to experiment with color in your email marketing—including the creative you supply to your email partners. Below, we’ve listed some colorful statistics about branding, buying, and testing. Review these lessons in color psychology; then use them to create brighter mailings for your brand subscribers and for your affiliate email partners.
How Color Affects Brand Perception
No doubt you’ve seen this chart, outlining color perceptions and the brands that leverage them. We all know, for example, that blue is supposedly a universal marker of trust and competence. Green connotes health, growth, and earth friendliness. Some of these examples test the model. (Is Taco Bell really wise? Creative maybe, in terms of its recipes…) But by and large, you can see how this marketing rainbow works.