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Regulations For Political Email Messages

Posted by Cris Angelini on 8:00 AM on October 28, 2014

Regulations For Political Email Messages

As the cool weather blows in changing the color of the leaves and football season is in full swing, we are reminded that fall is upon us.  You may have also noticed from the billboards, TV, lawn signs, and radio ads that it is election season as well.  In recent years campaign managers have gotten more sophisticated and have incorporated social media into their campaigns via Twitter, Facebook, and Instagram, but email is still a very large part of many federal, state, and local elections.

We are all familiar with the requirements of CAN-SPAM around unsubscribe, content, and sending behavior compliance for marketers, however the FCC has exempted non-commercial messages from the content requirements.  This means that while politicians are prohibited from spoofing their sending address they have more leeway with regard to the subject line, message content, and even the handling of opt-outs.

In the past few elections candidates for federal offices have come under fire for their handling of email preferences as well as the harvesting of email addresses.  We would think that at this point most of the national elections would have their act together and comply with even the most strict guidelines and best practices of CAN-SPAM so that they do not alienate their supporters and campaign donation benefactors.

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Topics: Email Marketing, Email Compliance

Join UnsubCentral for Happy Hour at AdTech

Posted by Morgan Simon on 8:00 AM on October 23, 2014

Join UnsubCentral for Happy Hour at AdTech! If you think that we have been celebrating a lot recently, you are right! We've been busy, and the fun's not over yet. We'd love for you to join us at a pre-launch happy hour in two weeks at AdTech New York. We will be sharing screen shots of our new platform and enjoying drinks and appetizers. Invite a colleague, RSVP, and we'll see you there! 

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Topics: UnsubCentral Company News

Email Automation: How to Be the Most Effective

Posted by Morgan Simon on 8:00 AM on October 15, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

Email Automation: How to be the Most Effective

Email automation is a great way to streamline your messages and save time on execution. But this requires much more savvy than just automatically sending emails to everyone on a subscriber list. It's one thing to have advanced tools that makes your job as an email marketer easier, but it's another to use them in a way that makes your efforts more effective.

In order to truly have a strong campaign that delivers results, marketers have other factors to weigh as well. Utilizing email software is just the tip of the iceberg when it comes to marketing. Enterprise Apps Today listed a number of other ways marketers can make their efforts more effective:

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Topics: Email Marketing

We've Moved and We're Celebrating!

Posted by Morgan Simon on 8:00 AM on October 7, 2014

Join us for Happy Hour at our New Office

As you may have heard, UnsubCentral has recently relocated offices! To celebrate our new digs, we will be hosting a happy hour open house on October 15th, from 5 - 8 p.m. Grab a colleague and join us for great food, drinks and mingling with some of the best companies in Austin!

View more details and RSVP today!

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Topics: UnsubCentral Company News

True or False with Email Opt-Out Lists

Posted by Morgan Simon on 8:00 AM on September 30, 2014

True or False with Email Opt-Out Lists

As a customer acquisition professional, you know a lot about traffic generation, promotional development, and campaign implementation. But when was the last time you reviewed your notes on email strategy—in particular, email opt-out lists? We often hear from clients who are terrified of mishandling their opt-outs, and consequently overlook the facts. Some of them are even missing out on related opportunities…

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Topics: Email Compliance

Affiliate Email List Compliance: What You Need to Know

Posted by Morgan Simon on 8:00 AM on September 25, 2014

Affiliate Email List Compliance: What You Need to Know

CAN-SPAM regulations. ISP rules. Canada’s recent Anti-Spam Law (CASL)… In today’s complex direct marketing environment, we often hear advertisers ask if affiliate email is still worth the risk. And our answer is always the same: YES!

According to Internet Retailer’s 2014 Top Tech Guide, affiliate marketers played a role in driving $230 billion in online sales for leading U.S. retailers. Affiliates can guide new audiences to your site, influence consumers at different stages of the buy cycle, and get in front of your fast-growing mobile audience; promoting app downloads and brand engagement like never before. Meanwhile, affiliate email list compliance doesn’t have to be a major challenge—or very much of a risk, for that matter. Here are some tools and strategies to help you control what your affiliate marketing partners are doing, and enjoy wildly positive returns.

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Topics: Email Compliance

List Hygiene - Why You Should Care?

Posted by Melanie Zippe on 8:00 AM on September 23, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Topics: Email Marketing

Avoiding the Pitfalls of Attribution: A Recap

Posted by Morgan Simon on 8:00 AM on September 17, 2014

CJU Recap: Avoiding the Pitfalls of Attribution

Like we mentioned on Friday, we’d love to share a few key takeaways from some of the sessions we attended at CJU. The best session of the conference, in my humble opinion, was ‘Avoiding the Pitfalls of Attribution.’ Dave Osman of CJ Affiliate by Conversant and Natasha Moonka of Adometry gave great insight into the typical problems affiliate marketers encounter and how to improve the channel as a whole.

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Topics: Digital Marketing

A Great Week at CJU!

Posted by Morgan Simon on 2:00 PM on September 12, 2014

Another Great CJU for UnsubCentral

This week marks another great CJU in the books. It was a busy week; full of workshops, meetings, happy hours and of course, the Santa Barbara beach. Below are a few of our highlights, and we’ll be back next week to recap some of our favorite sessions.

Monday night kicked off with the Impact Radius Happy Hour on the beautiful Canary roof top. It was 2/3 of our team’s first time to CJU and the views from the roof were a great introduction to Santa Barbara. After grabbing some dinner and watching football with one of our great partners, it was time to head to Blush for the OPM Pro’s kick off party. Great networking, an awesome photo booth and an epic candy bar made for an awesome night.

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Topics: Affiliate Marketing

UnsubCentral Heading to CJU!

Posted by Cris Angelini on 8:00 AM on September 5, 2014

The UnsubCentral team is heading to Santa Barbara next week for CJ University.  If you are attending we would love to chat with you.  If you would like to schedule some time please send an email to sales@unsubcentral.com or stop by our table at the expo.  Otherwise we hope to see you and we can discuss how to work together over a s'more or while wine tasting!

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Topics: Email Marketing

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