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Beyond Compliance

The UnsubCentral Blog

The Best Tool for Email Compliance Just Got Better

Posted by Morgan Simon

Every day you’re doing more with email marketing: More mobile. More visual. More personalization. More affiliates and publishers, which means more opt-out data…

 Isn’t it time you found a tool for email compliance that works as hard as you do?

 Our fully redesigned system (now in beta!) makes suppression list management and email compliance 100 times easier for you, your client-facing departments, and all your brand’s partners. We’re talking more intuitive design, more proactive partner alerts, more robust APIs, and countless other user experience upgrades. 

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Email Marketing Technology: New Tools and Fresh Ideas

Posted by Morgan Simon

New email marketing technology and smarter email platform features are cropping up every day. In fact, some of the “futuristic” concepts marketers talked about just a few years ago—advanced personalization, dynamic content, triggered transactional emails—are now standard practice for most enterprise email programs.

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Up, Down, Over and Out: 4 Email Opt-Out Management Ideas

Posted by Morgan Simon
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B2B Email: 4 Compliance Mistakes Your Company Is Making

Posted by Morgan Simon

More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go beyond compliance, and differentiate the more consumer-friendly brands from the rest of the pack.

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UnsubCentral Earns a Place on the 2015 Online Trust Alliance Honor Roll

Posted by Todd Boullion

Ready for some exciting news?

UnsubCentral just earned a place on the Online Trust Alliance’s 2015 Honor Roll! Today marks a really proud day for our team and a defining moment for our customers and future customers. (If you’re in one of those groups, and you don’t know what OTA recognition means, keep reading… This accomplishment affects you!)

As long-time leaders in email compliance solutions, we take online trust very seriously. When we talk about email security, we’re not just preaching about what brands and affiliates should be doing; we actually hold ourselves to the same set of privacy and security standards.

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Partner Email Marketing: This Summer at UnsubCentral

Posted by Todd Boullion

If it’s happening in partner email, then it’s happening here at UnsubCentral. Our summer calendar is heatwave hot—even by Austin standards. From the platform re-launch you’ll have to see to believe, to the series of summits and conferences we’re attending, everyone on the team will be busy advancing our email compliance tools and partner email marketing knowledge.

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Your Email Opt-Out Solution: What Customers Really Want

Posted by Cris Angelini

May is “Master Your Inbox Month,” according to these Australian productivity specialists. So if you’re targeting busy buyers, this is an ideal time to think about your emails (and your email opt-out solution)… from a consumer’s point of view.

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Email Opt-Out Management: How to Play Offense with Your Unsubscribes

Posted by Morgan Simon

It’s important to have effective tools in place for email opt-out management. Heck, it’s the law.

But great brands can do more than just practice defense. Working to proactively meet email subscriber preferences is equally important. Making an effort to send the right message at the right time can reduce the number of opt outs you and your partners generate in the first place.

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How Brands Can Supply More Colorful Creative to Email Partners

Posted by Morgan Simon

Spring practically screams color—from the Easter eggs, to the flower beds, to the newest nail polish shades

So there’s probably no better time to experiment with color in your email marketing—including the creative you supply to your email partners. Below, we’ve listed some colorful statistics about branding, buying, and testing. Review these lessons in color psychology; then use them to create brighter mailings for your brand subscribers and for your affiliate email partners.

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The 8 Best Email Marketing Blogs You Haven’t Read

Posted by Morgan Simon

Why are we compiling a list of the best email marketing blogs?

Because it’s spring. Finally. And even if you’re not taking the kind of spring break that involves conga lines or bikini bull riding, you still need a breath of fresh air.

Sometimes the best way to recharge is to step away from your work, and see what other people are talking about. The following list will keep your email marketer’s brain sharp and inspired all year long…

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