Beyond Compliance

The UnsubCentral Blog

Stay In The Pink and Out of The SPAM Folder

5/26/16 2:32 PM / Posted by Simone Vidauri

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our Duckie.

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3 Ways to Make Unsubscribes Actually Work For You

5/18/16 2:55 PM / Posted by Simone Vidauri

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process.

There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say hasta la vista actually works in your favor; maybe, just maybe, they’ll be back.

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3 Email Tips for Keeping Subscribers Happy

3/31/16 9:00 AM / Posted by Simone Vidauri

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.





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Best Practices for Political Email

3/24/16 9:00 AM / Posted by Simone Vidauri

We’re well into full political campaign swing.   There’s been heated debates on both sides, campaign dreams rising and crashing, and copious amounts of commercials, social media messages, and emails….oh the emails.

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Email Marketing Compliance: Danger, Email Marketer, Danger!

3/16/16 9:30 AM / Posted by Simone Vidauri

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your list of top 10 things that didn’t happen, so let me be the angelic voice of marketing reason for you.

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Do You Need List Management?

2/11/16 10:21 AM / Posted by Simone Vidauri

In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we so excited? It comes down to list management.

That doesn’t sound exciting or novel but let’s think of a list as one of those tiny primary colored bricks that you don’t want to step on barefoot in the middle of night. The list is the building block for developing a personal and wanted relationship between you and your customer. Lists help us to manage our customers and prospects while giving us greater control for HOW we interact with our givers of revenue.

We work so hard to create lists but don’t realize that they need to be nurtured to get the results we want. We’ve put together some tips to help you do just that. 

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How much do your email opt-outs cost you?

1/25/16 8:00 AM / Posted by Cris Angelini

We are all aware of the potential costs of a CAN-SPAM violation ($16,000 per each individual email: ouch)  and the cost to your brand reputation caused by emailing customers and prospects too frequently, but do you know how much revenue is left on the table when you only give the option of global opt outs to your subscribers?

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How Can Ecommerce Bring Holiday Joy?

12/22/15 8:00 AM / Posted by Simone Vidauri

There are only so many ways to make statistics interesting. But it’s that time of year again; the ecommerce super bowl of sorts. Black Friday and Cyber Monday came and left, everyone’s gearing up for the holidays.




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3 Very Merry Co-Marketing Ideas (with Bonus Advice on List Scrubbing)

12/16/15 8:00 AM / Posted by Todd Boullion

What happens when brilliant brands collaborate to reach more people via email? Basically, everyone wins—including consumers, who might otherwise have missed out on products and services that fit them to a tee.

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Co-Marketing with Email Partners: How to Choose the Right Brands

11/28/15 8:00 AM / Posted by Morgan Simon
Right now most email marketers are knee-deep in holiday campaigns: Black Friday, Cyber Monday, Green Monday, Super Saturday… But the New Year will be here before you know it, and you’ll want strong numbers to maintain the momentum you built in Q4. So how’s this for a fresh idea?
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