Topics: Email Acquisition
Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends.
No matter how much you love your email subscribers, sometimes they don’t always love you back. Or maybe it’s not that they don’t love you, maybe they just needed to take a short break. Inactive subscribers are still valuable to your email program – don’t forget to reach out and offer a second chance at winning their affection back.
Topics: Email Marketing
Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email.
Some advertisers find affiliate partners by outsourcing relationship-building to a network able to match them with publishers who will market to prospects via their email lists, websites, blogs, etc.. Others choose to create and manage their own affiliate program in-house. There are pros and cons to both approaches. Here are some key variables to consider:
In the game of email marketing, quantity and quality are often at odds. Advertisers want to grow email reach and affiliates want to grow commissions—so deliverable addresses are at a premium. At the same time, brands don’t want to be seen as “that company” (the one sending unwanted messages). And affiliates don’t want to risk their partnerships or their paychecks by generating massive amounts of email opt outs every month—so connecting with the right people is also crucial.
The following tips will help your brand and your affiliates promote quantity and quality within email lists. Here’s the scoop:
When it comes to giving advice on how to manage your opt-outs, we like to let our tools do the talking. We don’t spend a lot of time saying that our system is easier, more comprehensive, etc. because most people are already convinced.
In fact, many of our clients enjoy UnsubCentral so much—citing its ease, efficiency, and opt-out list security features— they actually bring our platform along with them, if they go to work for another advertiser.
If you think the FTC is too busy to bother with your brand’s minor, unintentional CAN-SPAM violations, you could be in for a surprise. Not only have other brands/networks been caught and convicted of Federal Trade Commission charges, many of them paid hefty fines—in dollar amounts and in brand integrity hits.
Here’s a look at the best practices in CAN-SPAM compliance—along with some good and bad actors in email marketing.
We often blog about CAN-SPAM compliance measures—like email list scrubbing, partner monitoring, and secure distribution of suppression lists— all of which can be accomplished through our affiliate email platform. These are important topics. And they should definitely be on your New Year’s resolution calendar, if you haven’t already implemented an opt-out management strategy.
But there are other things you can be doing to send better emails. Not just better in terms of sales, but in terms of soft-dollar returns, as well. Because when you care about sending well-designed, well-targeted messages, you can gain a lot of brand currency from consumers and partners.
It’s the season of giving, and savvy advertisers are taking that context to heart. By dedicating more time and analysis to their affiliate email marketing programs, many are improving conversions and ROI.
Whereas old-school affiliate marketing included link-building and traffic grabs, today’s partner campaigns are more collaborative and better coordinated…
Email marketing has come a long way since the early 90’s and the dawn of personal email addresses. For nearly a decade, advertisers had free reign to promote their products and services to a massive online audience. By 1998, the consumer world had gotten wise (not to mention thoroughly annoyed), and they demanded a way to shut off unwelcome email blasts.
That’s when the opt-out mechanism first became a requirement—in the UK. Five years later, the U.S. followed suit by passing the CAN-SPAM Act and establishing a new set of standards for commercial email. Still, people on both sides of the debate (consumer groups and marketers) were unhappy.