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UnsubCentral in Denver!

Posted by Morgan Simon on 8:00 AM on July 22, 2014

The UnusbCentral team is in Denver, CO this week to meet with clients and share additional details about our exciting redesign. If you are in the area, please email as we'd love to schedule a meeting with you.
Over the next several months, we will making several trips to cities across the U.S. to share screen shots, live demos and information about our new system. We will be in New York in August and Santa Monica in September. If you would like to have your city added to our road show, please reach out to your Account Executive. 
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Topics: UnsubCentral Company News

UnsubCentral: A PostUp Company

Posted by Morgan Simon on 8:00 AM on July 17, 2014

Introducing PostUp

You may have noticed in our last blog post that our parent company has a new name. We are thrilled to announce the rebrand to PostUp, something our team has been working long and hard on for the last several months. You can read more about the change, and what this means for our customers, in this TechCrunch article from last week. As always, if you have any questions about the change don't hesitate to reach out to your Account Executive or our dedicated support team!
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Topics: Email Acquisition

Suppression Lists 101 - A Guide by UnsubCentral

Posted by Morgan Simon on 8:00 AM on July 15, 2014

Suppression List 101: What it is and How it Works

While most of our clients are well versed in email marketing and the ins and outs of sharing suppression lists with 3rd party partners, we often get asked to share insight with advertisers new to the email marketing world.

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Topics: Email Compliance

Email Design Testing for the Busy Marketer

Posted by Morgan Simon on 8:00 AM on July 10, 2014

Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Topics: Email Marketing

The New UnsubCentral

Posted by Morgan Simon on 8:00 AM on July 8, 2014

Coming this Year: The New UnsubCentral

We mentioned our big news this spring, but wanted to follow up with additional details about the new UnsubCentral and what it means for you.

For the past several months, our project management, development and client-facing teams have been busy analyzing our current system's usage, gathering feedback from clients, conducting wireframe reviews with clients and affiliates and designing the new UnsubCentral. While we are proud of our current system and are fortunate to offer clients a secure, stable tool that allows them to remain compliant, we wanted to do more.

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Topics: UnsubCentral Company News

Canada Anti Spam Law in Effect Today

Posted by Morgan Simon on 8:00 AM on July 1, 2014

Canada's Anti-Spam Legislation Goes into Effect Today

We shared our thoughts last month on what Canada's new Anti-Spam Legislation really means for your email marketing program, and today is the day to put all of your prep work into action to mean CASL-compliant. In order to make sure that you have all of the information you need to remain compliant, let's recap the law.

  • Who does it affect?

Anybody that is sending consumer ail from within Canada or to a recipient in Canada.

  • Who enforces CASL?

The Canadian Radio-Telivision and Telecommunications Commission, Competition Bureau and Office of the Privacy Commissioner. 

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Topics: Email Compliance

UnsubCentral on the Road!

Posted by Morgan Simon on 10:00 AM on June 26, 2014

UnsubCentral is headed on the road and we want to see you! We'll be headed to Seattle July 17-18 and then to New York to attend LeadsCon and Affiliate Summit from August 10 - 15. If you will be in either area, we'd love to connect with you. Reach out to your Account Manager or to schedule a meeting today! We are excited to share more about our upcoming product launch and new features we will be launching this year.
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Topics: UnsubCentral Company News

Why You Should Add Affiliate Email Marketing as an Acquisition Channel

Posted by Cris Angelini on 8:00 AM on June 24, 2014

As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any marketing professional.

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Topics: Email Acquisition, Email Marketing

How to Easily Work with MD5 Hashed Email Addresses

Posted by Ben Flora on 8:00 AM on June 19, 2014

We’ve worked hard to offer you, and your partners a seamless solution for scrubbing all data encryption types against each other, no matter how they’re stored in UnsubCentral - plain-text, MD5 or SHA-256. We allow for scrubbing within the service for optimal tracking or a desktop tool that acts as an extension of our scrubbing feature.

Scrubbing within our service enables an affiliate to upload their mailing list to UnsubCentral, and after comparing their mailing list to your suppression list, we provide the option to return to the affiliate either (a) their mailing list minus the matching addresses or (b) only the addresses from their mailing list that match your suppression list. This is a great option, as the scrubbing results are logged, and most importantly, your data never leaves our service.

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Topics: UnsubCentral Features

When and Where Seed Hits should be used in Email Marketing

Posted by Ben Flora on 8:00 AM on June 17, 2014

When and Where Seed Hits should be used in Email Marketing

While we at UnsubCentral always recommend the use of MD5 or SHA-256 encryption when sharing email addresses, we certainly understand that in some cases it is neccessary to share data in plain text format. In these cases, we recommend the use of seed hits to help you determine if the plain-text suppression data being shared is ever misused.

What is a Seed Hit? UnsubCentral inserts homegrown email addresses into suppression list downloads that are intended to alert you if someone sends email to address within the suppression list. Messages to these email addresses are captured by UnsubCentral and registered as “seed hits”, which display information in the user interface and notify admin users via a system generated email. The beauty is that seed email addresses are unique to each access key, so each seed hits would let you know which affiliate key was potentially misused.

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Topics: Email Acquisition

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