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Make or Break (a Link) Time

Posted by Jessica Cameron on 8:00 AM on March 25, 2015

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Topics: Email Marketing

Email Strategy: How Humor Helps to Build Customer Relationships

Posted by Morgan Simon on 8:00 AM on March 18, 2015

Humor is uniquely human. Dogs and cats don’t appreciate sarcasm. Your goldfish won’t even crack a smile at an episode of Parks and Rec. Yet laughter and comedy are among that few things that can unite just about everyone on the planet.

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Topics: Email Acquisition, Email Marketing

Getting Ready for Google Inbox: 3 Things Email Marketers Need

Posted by Morgan Simon on 8:00 AM on March 11, 2015

Are you up to speed on the Google Inbox email app and desktop interface? Google’s Inbox by Gmail already has over 47,000 followers, even though it’s still an invitation-only service. And just last month, Google announced Inbox for Work—another invitation-based rollout, allowing Google Apps for Work administrators to request access to the service. With thousands of consumers clamoring for this new email experience, email marketers can’t afford to ignore the change.

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Topics: Email Marketing, Digital Marketing

Join UnsubCentral at LeadsCon

Posted by Morgan Simon on 8:00 AM on March 2, 2015

The UnsubCentral and PostUp teams will be at LeadsCon Las Vegas this week! Join Todd Boullion, UnsubCentral General Manager, and Shelly Alvarez, PostUp Director of Client Services along with Atlantic Coast Media's Director of Online Marketing, Bryant Hussey for an interactive session on how to successfully acquire leads through email. The panelists will dive into deliverability, tips for acquisition emails and what to avoid doing when you hit send.
If you'd like to set up a meeting with the UnsubCentral team at LeadsCon, shoot us an email at sales@unsubcentral.com.
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Topics: Email Acquisition

Rekindle the (Email) Love

Posted by Shelly Alvarez on 8:00 AM on February 25, 2015

Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

No matter how much you love your email subscribers, sometimes they don’t always love you back.  Or maybe it’s not that they don’t love you, maybe they just needed to take a short break.  Inactive subscribers are still valuable to your email program – don’t forget to reach out and offer a second chance at winning their affection back.

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Topics: Email Marketing

Managing Email Marketing Affiliates: In-House or Outsource?

Posted by Mitch Gordon on 8:00 AM on February 17, 2015

Many businesses engage with affiliates — (i.e., third party partners) — to extend the reach of their digital marketing efforts. Also referred to as publishers, affiliates receive commissions for promoting offers and driving traffic on an advertiser’s behalf. One way they do this is through email.

Some advertisers find affiliate partners by outsourcing relationship-building to a network able to match them with publishers who will market to prospects via their email lists, websites, blogs, etc.. Others choose to create and manage their own affiliate program in-house. There are pros and cons to both approaches. Here are some key variables to consider:

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Topics: Affiliate Marketing, Email Marketing

How to Minimize Email Opt Outs for Your Brand and Your Affiliates

Posted by Morgan Simon on 8:00 AM on February 11, 2015

In the game of email marketing, quantity and quality are often at odds. Advertisers want to grow email reach and affiliates want to grow commissions—so deliverable addresses are at a premium. At the same time, brands don’t want to be seen as “that company” (the one sending unwanted messages). And affiliates don’t want to risk their partnerships or their paychecks by generating massive amounts of email opt outs every month—so connecting with the right people is also crucial.

The following tips will help your brand and your affiliates promote quantity and quality within email lists. Here’s the scoop:

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Topics: Email Acquisition, Email Marketing, Email Compliance

Email Compliance Software UnsubCentral vs. The Other Guys

Posted by Morgan Simon on 8:00 AM on January 29, 2015

When it comes to giving advice on how to manage your opt-outs, we like to let our tools do the talking. We don’t spend a lot of time saying that our system is easier, more comprehensive, etc. because most people are already convinced.

In fact, many of our clients enjoy UnsubCentral so much—citing its ease, efficiency, and opt-out list security features— they actually bring our platform along with them, if they go to work for another advertiser.

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Topics: Email Marketing, Email Compliance

Best Practices in CAN-SPAM Compliance

Posted by Morgan Simon on 8:00 AM on January 27, 2015

If you think the FTC is too busy to bother with your brand’s minor, unintentional CAN-SPAM violations, you could be in for a surprise. Not only have other brands/networks been caught and convicted of Federal Trade Commission charges, many of them paid hefty fines—in dollar amounts and in brand integrity hits.

Here’s a look at the best practices in CAN-SPAM compliance—along with some good and bad actors in email marketing.

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Topics: Email Marketing, CAN SPAM, Email Compliance

5 New Year’s Resolutions for CAN-SPAM Compliance and More

Posted by Morgan Simon on 8:00 AM on January 21, 2015

We often blog about CAN-SPAM compliance measures—like email list scrubbing, partner monitoring, and secure distribution of suppression lists— all of which can be accomplished through our affiliate email platform. These are important topics. And they should definitely be on your New Year’s resolution calendar, if you haven’t already implemented an opt-out management strategy.

But there are other things you can be doing to send better emails. Not just better in terms of sales, but in terms of soft-dollar returns, as well. Because when you care about sending well-designed, well-targeted messages, you can gain a lot of brand currency from consumers and partners.

  1. Invest in Responsive Email Design
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Topics: Email Marketing, CAN SPAM, Email Compliance

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