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Email Design Testing for the Busy Marketer

Posted by Morgan Simon on 8:00 AM on July 10, 2014

Did you know that UnsubCentral has a sister company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Topics: Email Marketing

The New UnsubCentral

Posted by Morgan Simon on 8:00 AM on July 8, 2014

Coming this Year: The New UnsubCentral

We mentioned our big news this spring, but wanted to follow up with additional details about the new UnsubCentral and what it means for you.

For the past several months, our project management, development and client-facing teams have been busy analyzing our current system's usage, gathering feedback from clients, conducting wireframe reviews with clients and affiliates and designing the new UnsubCentral. While we are proud of our current system and are fortunate to offer clients a secure, stable tool that allows them to remain compliant, we wanted to do more.

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Topics: UnsubCentral Company News

Canada Anti Spam Law in Effect Today

Posted by Morgan Simon on 8:00 AM on July 1, 2014

Canada's Anti-Spam Legislation Goes into Effect Today

We shared our thoughts last month on what Canada's new Anti-Spam Legislation really means for your email marketing program, and today is the day to put all of your prep work into action to mean CASL-compliant. In order to make sure that you have all of the information you need to remain compliant, let's recap the law.

  • Who does it affect?

Anybody that is sending consumer ail from within Canada or to a recipient in Canada.

  • Who enforces CASL?

The Canadian Radio-Telivision and Telecommunications Commission, Competition Bureau and Office of the Privacy Commissioner. 

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Topics: Email Compliance

UnsubCentral on the Road!

Posted by Morgan Simon on 10:00 AM on June 26, 2014

UnsubCentral is headed on the road and we want to see you! We'll be headed to Seattle July 17-18 and then to New York to attend LeadsCon and Affiliate Summit from August 10 - 15. If you will be in either area, we'd love to connect with you. Reach out to your Account Manager or to schedule a meeting today! We are excited to share more about our upcoming product launch and new features we will be launching this year.
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Topics: UnsubCentral Company News

Why You Should Add Affiliate Email Marketing as an Acquisition Channel

Posted by Cris Angelini on 8:00 AM on June 24, 2014

As the marketing industry adopted new technologies and mediums like search and social media marketing other long time, dependable marketing strategies faced cuts due to time or budget constraints. Along the way acquisition email marketing. however, used correctly it can be a great way to drive new customer revenue, which is the goal of any marketing professional.

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Topics: Email Acquisition, Email Marketing

How to Easily Work with MD5 Hashed Email Addresses

Posted by Ben Flora on 8:00 AM on June 19, 2014

We’ve worked hard to offer you, and your partners a seamless solution for scrubbing all data encryption types against each other, no matter how they’re stored in UnsubCentral - plain-text, MD5 or SHA-256. We allow for scrubbing within the service for optimal tracking or a desktop tool that acts as an extension of our scrubbing feature.

Scrubbing within our service enables an affiliate to upload their mailing list to UnsubCentral, and after comparing their mailing list to your suppression list, we provide the option to return to the affiliate either (a) their mailing list minus the matching addresses or (b) only the addresses from their mailing list that match your suppression list. This is a great option, as the scrubbing results are logged, and most importantly, your data never leaves our service.

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Topics: UnsubCentral Features

When and Where Seed Hits should be used in Email Marketing

Posted by Ben Flora on 8:00 AM on June 17, 2014

When and Where Seed Hits should be used in Email Marketing

While we at UnsubCentral always recommend the use of MD5 or SHA-256 encryption when sharing email addresses, we certainly understand that in some cases it is neccessary to share data in plain text format. In these cases, we recommend the use of seed hits to help you determine if the plain-text suppression data being shared is ever misused.

What is a Seed Hit? UnsubCentral inserts homegrown email addresses into suppression list downloads that are intended to alert you if someone sends email to address within the suppression list. Messages to these email addresses are captured by UnsubCentral and registered as “seed hits”, which display information in the user interface and notify admin users via a system generated email. The beauty is that seed email addresses are unique to each access key, so each seed hits would let you know which affiliate key was potentially misused.

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Topics: Email Acquisition

What Else Can UnsubCentral Help My Company With?

Posted by Cris Angelini on 8:00 AM on June 12, 2014

What Else Can UnsubCentral Help My Company With?

It’s tempting to look at UnsubCentral as a CAN-SPAM compliance tool, however, down here in Austin we like to think that we are more than that. While we absolutely help you with your compliance, we also offer full brand protection when it comes to third party customer acquisition through email. Here are a few things that we do or provide that take us past compliance and turn us into a brand protecting smart marketing tool:

  • List Security – Everyone is familiar with the need to encrypt their lists rather than make them available in plain text. We go beyond the industry standard MD5 32 character hashing and give you the option of an industry leading SHA-256 64 character option for maximum list protection.
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Topics: Email Acquisition, Email Marketing

Canada’s New Anti-Spam Legislation

Posted by Cris Angelini on 8:00 AM on June 10, 2014

What Canada's New Anti-Spam Legislation Means for your Email Marketing Campaigns

CASL is scheduled to go into effect July 1, 2014. As we close in on the enforcement date we thought it would be a good idea to mention some of the more important pieces of the new law.

There are three requirements when sending commercial electronic messages (CEM)s. You must have consent, provide contact information, and provide a method for consumers to unsubscribe from future messages.
  • Consent – There are two types of consent, implied and explicit. Consent is implied for a 36 month period starting July 1, 2014 where a valid relationship exists. However, implied consent can be withdrawn at any time if the consumer opts out of future messages. The three year period can be used to collect explicit consent as well. Explicit consent does not expire, and it is only terminated if the consumer chooses to stop receiving messages. Express consent can be collected many ways, though the easiest is electronically through the use of an opt in agreement.
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Topics: Email Marketing

Email Suppression Lists: Going Beyond Compliance

Posted by Scott Hoopman on 8:00 AM on June 5, 2014

Going Beyond Compliance when doing Customer Acquisition

Most digital marketers know that suppression lists are maintained for CAN-SPAM compliance purposes. Nobody wants to be hit with hefty penalties (up to $16,000 per violation) – and who can blame them? But beyond that, there are additional benefits to both advertisers and affiliates of maintaining and sharing suppression lists. Optimal management of email suppression lists can help ensure:
  • That an advertiser’s existing customers do not receive email acquisition offers
  • That consumers do not receive emails from more than one affiliate for a specific offer
  • That consumers are opted out of the right products/services

But first, let’s take a step back. 

Basic CAN-SPAM Compliance

The CAN-SPAM Act of 2003 sets various rules relating to the sending of commercial email messages. One of those rules is that commercial email messages must provide a clear and conspicuous opt-out mechanism, and an advertiser must honor those opt-out requests within 10 business days. It is also important to note that once an email address has opted out of receiving promotional messages, not only must that advertiser honor the opt-out request; but that advertiser’s affiliates must also honor the opt-out requests. This is where suppression lists come into play.

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Topics: Email Marketing

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