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Beyond Compliance

The UnsubCentral Blog

6 Do’s and Don’ts for CAN-SPAM Compliance

8/23/16 9:00 AM / Posted by Caitlin Vogt

 The CAN-SPAM Act sets the standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its rules. The intention of the act is to give recipients the right to decline spam emails. It is imperative to follow these principles because the penalties for non-compliance can be pricey, reaching a maximum of $16,000 for every single email in violation. Here are some useful guidelines to better understand the CAN-SPAM Act requirements!

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Why You Might Use Multiple ESPs (and How to Do It Safely)

8/11/16 10:39 AM / Posted by Simone Vidauri

Whatever your reason for using multiple email platforms, we’re sure you’re looking for ways to manage your current situation not only efficiently but effectively. It can be stressful making sure that every component of your email marketing program is running smoothly, especially when you’re juggling multiple email service providers. There could be a number of reasons you’ve ended up here:

  1. You’ve amassed an assortment of niche email providers that you use for different purposes.

  2. You’ve  been bought and sold a few times meaning you have several ESPs for different branches or divisions.

  3. Your homegrown solution is no longer the best fit and now you’re ready to move to a more robust platform.

As a marketer you’re  already utilizing this ROI rich channel, but how do you do it better? It’s important to be able to share and communicate your data between platforms. Job number one: you’re going to need to centralize your data.

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4 Travel Tips For Your Co-Marketing Trip

7/28/16 8:30 AM / Posted by Simone Vidauri


There are many benefits to making email co-marketing part of your marketing strategy. It will give you the opportunity to create lasting relationships with like-minded brands. A co-marketing campaign will allow you to be introduced and get to know a new audience that is open to building a trusting relationship with your brand. It will also help to strengthen your message with your own customers because you’ve recommended a brand that they may like and created something useful for them.


Now that I’ve piqued your interest, I will be your captain for this excursion. We’ll be navigating how to pick the right partner for your co-marketing campaign. If you’ve already found your ideal travel companion you can book a trip for 5 Stellar Co-marketing Campaigns to Copy or 3 Wildly Successful Co-Marketing Campaigns with Publishers. Off we go into the wild blue yonder...


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5 Stellar Co-Marketing Campaigns to Copy

7/12/16 1:29 PM / Posted by Simone Vidauri

Here’s the newest low-down on some more than cool co-marketing we’ve seen lately. If you were there when we went on our most recent tour of publishers winning with co-marketing, then you’ll have some idea of what to look forward to in this article. If not, catch up here first, and prepare to be amazed by some brilliant B2C co-marketing campaigns:

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3 Wildly Successful Co-Marketing Campaigns with Publishers

6/29/16 9:00 AM / Posted by Simone Vidauri

Once you’ve completed the herculean task of picking a company to co-market with, it’s time to decide how to execute your plan. Will you offer a giveaway? A discount? Provide beloved customers (or potential customers) with invaluable information? And once you’ve answered these questions, on an even more practical level, how do you execute your plan? What do you need to ensure your campaign will come to fruition with no hiccups and a whole lotta payoff?

Well I’ve got three killer co-marketing campaigns to show you, from companies who have their co-marketing campaigns taking them to the bank. So without further ado, let’s show their moves.

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UnsubCentral Named a Top Trusted Website in OTA’s 2016 Online Trust Honor Roll

6/24/16 11:32 AM / Posted by Unsubcentral

 

Leader in email compliance recognized for excellence in consumer protection, data security, and responsible privacy practices


Austin, TX– June 24, 2016 –  UnsubCentral, a PostUp company and performance-marketing veteran, today announced it has been named to the Online Trust Alliance (OTA) 2016 Online Trust Honor Roll for demonstrating commitment to leadership in best practices in security, privacy and consumer protection.

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3 Tips for List Scrubbing and Beyond

6/22/16 9:00 AM / Posted by Simone Vidauri

 

List scrubbing is a necessary tool for being compliant when sending emails. By the sound of it, email list scrubbing means making your lists squeaky clean. But there are uses for scrubbing beyond compliance. List scrubbing means comparing two (or more) encrypted email lists to look for data that does or does not match. Co-marketing, having a central hub for all your email platforms, and segmentation are all marketing strategies that email list scrubbing can help achieve. Here’s a look at how we help our clients scrub their lists..

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Stay In The Pink and Out of The SPAM Folder

5/26/16 2:32 PM / Posted by Simone Vidauri

There comes a time in all our marketing lives where we wonder, what have we done? This moment can manifest for a variety of reasons, but email campaigns should never be one. Emails are that standby guy in the rom-com, the old friend the girl can always count on to deliver. Email is our Duckie.

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3 Ways to Make Unsubscribes Actually Work For You

5/18/16 2:55 PM / Posted by Simone Vidauri

The sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is unsubscribing gives you cause for concern, consider revising your email unsubscribe process.


There can actually be a benefit to unsubscribes. Keep reading to learn why letting your customers easily say hasta la vista actually works in your favor; maybe, just maybe, they’ll be back.

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3 Email Tips for Keeping Subscribers Happy

3/31/16 9:00 AM / Posted by Simone Vidauri

So you’ve been collecting email addresses. Your list is growing, and now you’re ready to launch email campaigns. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or SPAM) buttons.

 

 

 

 

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