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Best Practices in CAN-SPAM Compliance

Posted by Morgan Simon on 8:00 AM on January 27, 2015

If you think the FTC is too busy to bother with your brand’s minor, unintentional CAN-SPAM violations, you could be in for a surprise. Not only have other brands/networks been caught and convicted of Federal Trade Commission charges, many of them paid hefty fines—in dollar amounts and in brand integrity hits.

Here’s a look at the best practices in CAN-SPAM compliance—along with some good and bad actors in email marketing.

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Topics: Email Marketing, CAN SPAM, Email Compliance

5 New Year’s Resolutions for CAN-SPAM Compliance and More

Posted by Morgan Simon on 8:00 AM on January 21, 2015

We often blog about CAN-SPAM compliance measures—like email list scrubbing, partner monitoring, and secure distribution of suppression lists— all of which can be accomplished through our affiliate email platform. These are important topics. And they should definitely be on your New Year’s resolution calendar, if you haven’t already implemented an opt-out management strategy.

But there are other things you can be doing to send better emails. Not just better in terms of sales, but in terms of soft-dollar returns, as well. Because when you care about sending well-designed, well-targeted messages, you can gain a lot of brand currency from consumers and partners.

  1. Invest in Responsive Email Design
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Topics: Email Marketing, CAN SPAM, Email Compliance

5 Tips for a Money-Making, Affiliate Email Marketing Strategy

Posted by Morgan Simon on 8:00 AM on January 7, 2015

It’s the season of giving, and savvy advertisers are taking that context to heart. By dedicating more time and analysis to their affiliate email marketing programs, many are improving conversions and ROI.

Whereas old-school affiliate marketing included link-building and traffic grabs, today’s partner campaigns are more collaborative and better coordinated…

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Topics: Affiliate Marketing, Email Marketing

What Email Marketing Looked Like in 2014

Posted by Morgan Simon on 8:00 AM on December 30, 2014

Email marketing has come a long way since the early 90’s and the dawn of personal email addresses. For nearly a decade, advertisers had free reign to promote their products and services to a massive online audience. By 1998, the consumer world had gotten wise (not to mention thoroughly annoyed), and they demanded a way to shut off unwelcome email blasts.

That’s when the opt-out mechanism first became a requirement—in the UK. Five years later, the U.S. followed suit by passing the CAN-SPAM Act and establishing a new set of standards for commercial email. Still, people on both sides of the debate (consumer groups and marketers) were unhappy.

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Topics: Email Marketing, Digital Marketing

Happy Holidays From UnsubCentral!

Posted by Morgan Simon on 8:00 AM on December 24, 2014

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Topics: UnsubCentral Company News

Affiliate Email Marketing 2.0: The Many Email Partners Brands Can Use

Posted by Morgan Simon on 8:00 AM on December 17, 2014

Affiliate email marketing may be one of today’s most underutilized marketing channels. It’s also underappreciated. Affiliate campaigns can deliver huge performance returns—including higher open rates, click-through rates, and exponentially broader email reach. But affiliate email marketing isn’t the end of the email partner story… Over the past few years, marketers have cooked up some pretty clever ideas, in terms of getting email help from non-employees. While industry reports seem to focus on traditional affiliate email marketing partners (the publishers and network members most of us are familiar with), there’s actually a growing crowd of third-party email partners on the scene. And their roles are sometimes confused. So let’s get started by clarifying a few key terms:

  • Affiliate (email) marketing partners
These are independent publishers who bring prospects to your website via email campaigns and other methods. They are typically paid according to their performance (i.e. how many conversions they generate). Affiliate marketing and performance-based marketing are sometimes used interchangeably.
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Topics: Email Acquisition, Email Marketing

Meet the Team: Our New Account Manager Gustavo Ponce

Posted by Morgan Simon on 8:00 AM on December 11, 2014

UnsubCentral's New Account Manager: Gustavo Ponce

At UnsubCentral, we believe there are several things that differentiate us from other SaaS companies. A great product, the most secure platform available, and more than anything, our people. The service we offer our clients is something we take great pride in, and something we are constantly looking to improve. We're starting a new monthly blog series where we will highlight one of our team members. Do you have any questions you'd like answered from our staff? Feel free to ask in the comments below!

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Topics: UnsubCentral Company News

5 Ways to Grow Your Email Lists This Season

Posted by Morgan Simon on 8:00 AM on December 3, 2014

Every day your email program loses subscribers. It’s a sad fact of marketing life. Even today’s most beloved brands experience annual, transparent churn rates between 25 and 50 percent. (Transparent churn includes hard bounces, unsubscribes, and SPAM complaints). Further, you’re probably losing another 10 to 25 percent of contacts due to disengagement and/or abandoned email addresses.
With so many email recipients on their way out, you need aggressive, ongoing strategies to bring subscribers back into the fold. Here are five ways to grow your email lists—especially during this holiday season.

1. Offer a discount to online shoppers, in exchange for email opt-in.

While shoppers are browsing your site, they’re especially eager to hear about a discount. So why not give them one? (In exchange for their email address, of course.) Here’s a good example from Ann Taylor. Note the clever microcopy below the CTA. “No thanks, I’d rather pay full price,” forces shoppers to consider what they’re missing by dodging the email list signup step.

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Topics: Email Acquisition, Email Marketing, Digital Marketing

Email Marketing on Black Friday: A Plateful of Holiday Marketing Stats

Posted by Morgan Simon on 8:00 AM on November 20, 2014

Email Marketing on Black Friday: A Plateful of Holiday Marketing Stats

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Attention email marketers: the busiest day on your marketing calendar is just one week away! So grab some elastic-waist pants, and get ready to fill your plate with these email marketing staples, plus a few spoonfuls of seasonal advice.

Email marketing stakes are highest during the holiday season.

For brands like Brookstone, fourth quarter ecommerce represents more than half of all annual web sales. That’s a pretty big chunk of pie. Despite losing ground in year-over-year Q4 web sales, Brookstone still raked in about 57 percent of its annual online sales during the final months of 2013. Likewise, LuLuLemon earned nearly 40 percent and Kohl’s Inc. earned 42 percent of total online sales during Q4—to name just a few examples.

What’s the takeaway? Emailing consumers at a time when they’re eager to buy online is important…but not infallible. Here’s why…

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Two Wrong Ways to Approach Your Mobile Email Strategy

Posted by Corey Duncan on 8:00 AM on November 18, 2014

Did you know that UnsubCentral has a parent company that is an award-winning Email Service Provider? Chosen by leading global companies, PostUp empowers brands to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. Together, UnsubCentral and PostUp provide all the tools brands need to manage their entire email ecosystem. Each month, we will be featuring a post by the PostUp team to share insight on email marketing best practices and industry tips and trends. 

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Topics: Email Marketing, Digital Marketing

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