Ask yourself this question: If you choose to not receive email from a reputable company and they continue to send you unsolicited mail, what will you think about that brand?

CAN-SPAM aside, satisfying your prospect's desire to unsubscribe is just smart business. Don't risk the time and money you've spent building your brand's good name by using a non-compliant third party list provider. If you assume that your affiliates are complying because they download your suppression list, you are making a mistake. Reputable third parties follow CAN-SPAM's regulations, but what about the not-so-reputable? And how do you tell the difference?

If you maintain your own suppression list and send it to third party mailers you have no way of knowing whether they are actually scrubbing their lists against yours. Worse than that, what if they are taking your suppression list and adding those emails to their own list and mailing to them?

Using UnsubCentral to be a “smart marketer” addresses this problem with ease. As the chief advocate of your brand's stature, ensuring that all your programs support and enhance your brand is paramount. There is no reason, ever, for your prospects to receive an email with your branding after they have asked to be unsubscribed.

To utilize the service you simply have all your email list providers upload their lists to UnsubCentral. We seed all suppression files. So while we're scrubbing affiliate lists against your suppression file, your current customer lists and each other, we can also track whether your affiliates are complying with your wishes. If there are any inconsistencies this process catches them, and provides you with the ammunition you need to confront a non-compliant mailer. The upload and scrubbing processes are handled in the same efficient, timely manner we handle all of our services. Futhermore, they provide the peace of mind which comes from knowing that you are not employing-and paying for-emails to names which should not receive them. Do this and your customer service personnel will thank you (your boss will too, because your bottom line will continue to go up – maybe even faster than it has before).

The acquisition email industry is embracing MD5 hashing as an effective way to encrypt shared lists used for scrubbing. In September, UnsubCentral hosted an informative webinar for IT professional interested in using MD5 hashing. Please feel free to view the webinar and pass it along to other professionals you know who are also interested in this timely information.

Khris comes to UnsubCentral with 10 years of experience in tech industry Sales, Marketing, and Management. He has worked as Executive Director of Product Selection and Sales for Inventor's Publish and Research, and in the communications sector for TelePacific Communications among others. He is very familiar with the tech industry and the intricacies of email marketing.

Khris is married to Cassidy Thayer and they have a wonderful son, Ethan. He's also an avid dog lover and enjoys playing music and songwriting. For outdoor activities he enjoys surfing, snowboarding and Catamaran sailing. We assume he does not do all of these in the same day.

Ever since the CAN-SPAM law started requiring emailers to manage and implement the unsubscribe process, IT professionals have had no shortage of things to do. On top of that, requests from other departments to add even more features to email campaigns have the IT team buried.

Now, you are saddled with a cobbled together solution to the CAN-SPAM requirements. It's bulky, time consuming, probably quirky and certainly not the optimum solution. What began as your response to the law has become a full blown IT time-sucking haze of patches, fixes and disorder you are charged with maintaining. Add to that the very real possibility of financial liability should the system fail and you have a real problem.

As the leaders in CAN-SPAM compliance, UnsubCentral is ready to tackle your hectic workload. For a minimal financial investment you can rest easy knowing that your unsubscribes are being handled in an efficient and timely manner. Let UnsubCentral bring a little zen to your workday world.

Spam Enchilada Breakfast Casserole

12 oz can SPAM - cubed 1/2" 1 small onion chopped 1 small green pepper, chopped 1 small tomato, chopped 2 cups shredded Cheddar cheese 8 7" flour tortillas

4 eggs 2 cups whipping cream 1 tbsp all-purpose flour 4-oz can diced green chiles 1/4 tsp garlic powder Picante sauce

Place about 1/4 cup SPAM, 1 tablespoon onion, 1 tablespoon green pepper, 1 tablespoon tomato and 1 tablespoon cheese on one side of tortilla. Set remaining cheese aside. Roll up jelly-roll fashion; place seam side down in greased 13x9" baking dish. In small bowl combine remaining ingredients; blend together with wire whisk. Pour over enchiladas. Cover; refrigerate overnight. Heat oven to 350. Bake, uncovered, for 40 to 50 minutes or until egg mixture is set. Sprinkle with remaining cheese. Return to oven; bake for 5 minutes or until cheese is melted. Serve with picante sauce. Yield: 8 enchiladas.

Suppression list abuse continues to plague email marketers who are required by law to share suppression files often. Previously, many suppression files were sent in a readable, plain text format with only a password to protect the data from abuse. To cut down on the vulnerabilities that exist when transferring and sending suppression file data, many responsible marketers in the industry have proactively adopted encryption tools such as MD5 hashing technology... read more

From Chris Wheeler, Director of Delivery Consulting at Datran Media

Email deliverability can be a very tricky goal to attain if not done right. I've written the following article to help you get started on your path to better inbox success, though. With more high volume and complicated campaigns, you may want to reach out to a deliverability specialist who can help you maneuver through the nuances of being a good sender from a receiver's perspective. read more.

More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly, according to a study released today by deliverability firm Return Path. read more.